LEADER 03266nam 2200673Ia 450 001 9910458066103321 005 20200520144314.0 010 $a0-19-756171-3 010 $a1-280-83486-2 010 $a9786610834860 010 $a1-60119-680-6 010 $a0-19-534994-6 035 $a(CKB)1000000000400460 035 $a(EBL)422475 035 $a(OCoLC)476257390 035 $a(SSID)ssj0000071765 035 $a(PQKBManifestationID)11109780 035 $a(PQKBTitleCode)TC0000071765 035 $a(PQKBWorkID)10090266 035 $a(PQKB)10754716 035 $a(MiAaPQ)EBC422475 035 $a(StDuBDS)EDZ0002338365 035 $a(Au-PeEL)EBL422475 035 $a(CaPaEBR)ebr10269133 035 $a(CaONFJC)MIL83486 035 $a(EXLCZ)991000000000400460 100 $a20010323d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEcology, engineering, and management$b[electronic resource] $ereconciling ecosystem rehabilitation and service reliability /$fMichel J.G. van Eeten, Emery Roe 210 $aOxford ;$aNew York $cOxford University Press$d2002 215 $a1 online resource (279 p.) 225 1 $aOxford scholarship online 300 $aPreviously issued in print: 2002. 311 $a0-19-513968-2 320 $aIncludes bibliographical references (p. 245-261) and index. 327 $aContents; Acronyms; 1 The Paradox of the Rising Demand for Both a Better Environment and More Reliable Services; 2 The Paradox Introduced: Concepts and Cases; 3 Adaptive Management in a High Reliability Context: Hard Problems, Partial Responses; 4 Recasting the Paradox through a Framework of Ecosystem Management Regimes; 5 Ecosystems in Zones of Conflict: Partial Responses as an Emerging Management Regime; 6 Ecosystems in Zones of Conflict: The Case for Bandwidth Management; 7 The Paradox Resolved: A Different Case Study and the Argument Summarized; Appendix: Modeling in the CALFED Program 327 $aNotesReferences; Index 330 8 $aThis book presents an introduction, overview and extension of ecosystem management and environmental restoration principles and applications. It develops a new framework and approach to improving the environment through extensive case studies and analysis of environmental rehabilitation initiatives in the San Francisco Bay-Delta, Florida Everglades, Columbia River Basin in the Pacific Northwest, and the Green Heart region of western Netherlands. The book's comparative and integrative approach, with its grounding in ecology, engineering and management, will appeal to those working wherever population, resources and environment are in conflict. 410 0$aOxford scholarship online. 606 $aEcosystem management 606 $aEnvironmental policy 608 $aElectronic books. 615 0$aEcosystem management. 615 0$aEnvironmental policy. 676 $a333.95 676 $a577 700 $aEeten$b Michel van$0728379 701 $aRoe$b Emery$0876143 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458066103321 996 $aEcology, engineering, and management$92081317 997 $aUNINA LEADER 04030nam 2200637 a 450 001 9910459947503321 005 20200520144314.0 010 $a1-57922-545-4 010 $a1-4416-5191-8 035 $a(CKB)2670000000039024 035 $a(EBL)911881 035 $a(OCoLC)646828481 035 $a(SSID)ssj0000425305 035 $a(PQKBManifestationID)12130666 035 $a(PQKBTitleCode)TC0000425305 035 $a(PQKBWorkID)10364399 035 $a(PQKB)10274200 035 $a(MiAaPQ)EBC911881 035 $a(Au-PeEL)EBL911881 035 $a(CaPaEBR)ebr10545773 035 $a(EXLCZ)992670000000039024 100 $a20091215d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPitch perfect$b[electronic resource] $ecommunicating with traditional and social media for scholars, researchers, and academic leaders /$fWilliam Tyson ; foreword by Robert Zemsky 205 $a1st ed. 210 $aSterling, Va. $cStylus$d2010 215 $a1 online resource (244 p.) 300 $aDescription based upon print version of record. 311 $a1-57922-333-8 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media 327 $aMedia Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles 327 $aApproaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index; 330 $aHow do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. 606 $aUniversities and colleges$xPublic relations$zUnited States 606 $aCommunication in education$zUnited States 606 $aMass media and education$zUnited States 606 $aCollege teachers$xProfessional relationships$zUnited States 608 $aElectronic books. 615 0$aUniversities and colleges$xPublic relations 615 0$aCommunication in education 615 0$aMass media and education 615 0$aCollege teachers$xProfessional relationships 676 $a659.2/937873 700 $aTyson$b William$f1949-$0985792 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459947503321 996 $aPitch perfect$92253139 997 $aUNINA