LEADER 06149nam 2201045 450 001 9910459917703321 005 20200520144314.0 010 $a1-60649-808-8 035 $a(CKB)3710000000279077 035 $a(EBL)1771352 035 $a(SSID)ssj0001548373 035 $a(PQKBManifestationID)16151668 035 $a(PQKBTitleCode)TC0001548373 035 $a(PQKBWorkID)14802069 035 $a(PQKB)11426181 035 $a(OCoLC)891574643 035 $a(CaBNVSL)swl00404000 035 $a(MiAaPQ)EBC1771352 035 $a(Au-PeEL)EBL1771352 035 $a(CaPaEBR)ebr10940880 035 $a(CaONFJC)MIL824755 035 $a(EXLCZ)993710000000279077 100 $a20140926d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLeadership communication $ehow leaders communicate and how communicators lead in today's global enterprise /$fE. Bruce Harrison and Judith Mu?hlberg 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (302 p.) 225 1 $aPublic relations collection,$x2157-3476 300 $aPart of: 2014 digital library. 311 $a1-60649-809-6 320 $aIncludes bibliographical references (pages 263-275) and index. 327 $aPart I. The new model CCO: grasping the opportunity -- 1. What's in it for you? -- 2. Leadership is communication -- 3. Leadership traits -- 4. How communicators lead in the C-suite -- 5. Influence: replacing and reasserting "control" -- Part II. The influential CCO: skills and competence -- 6. Listening: where communication begins -- 7. Culture: understanding and influencing -- 8. CEO letter: leadership's cardinal communication -- 9. Language and presentation -- 10. Limits: corporate governance -- Part III. The working CCO: leadership in context -- 11. Crisis basics: "Topic A bad news" and the CCO -- 12. Crisis communication strategies and execution -- 13. Pre-crisis intelligence: SEC risk factors -- 14. Sustainable business communication: financial, social, and civic -- 15. Continuing the trustworthy deal -- References -- Index. 330 3 $aThe quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: (1) What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? and (2) How does the primary communication professional attain expert influence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corporate communications profession. This function by an individual identified in many companies as the chief communication officer (CCO) has risen in importance in free-enterprise economies, coincident with the evolution of social media, journalism, data analytics, government engagement, change management, and other factors shaping enterprise strategies and success. The book examines the enterprise CCO at three levels: the communicator rising toward, or newly positioned in responsibility for, enterprise communication; the CCO as a collaborator in leadership with others (chief executive and chief financial officer are examples of those with whom leadership communication is structured and driven); and the developed, influential communication chief dealing with missions, strategies, and the execution of enterprise vision. A detailed guidance is given on information flow that takes advantage of stakeholder perception management and the productive, enabled employee culture. Crisis communication in modern contexts is explained, with emphasis on precrisis intelligence gathering through social conversation analysis, and procedures for crisis communication management are drawn from cases provided by CCOs in author interviews and lectures in the authors' graduate classes at Georgetown University. 410 0$a2014 digital library. 410 0$aPublic relations collection.$x2157-3476 606 $aBusiness communication 606 $aLeadership 608 $aElectronic books. 610 $aadvocacy 610 $aArthur W. Page 610 $abest achievable outcomes 610 $abusiness purpose 610 $aCCO 610 $achief communication officer 610 $achief executive officer 610 $acollaboration 610 $acommunication consulting 610 $acorporate character 610 $acorporate communications 610 $acorporate governance 610 $acorporate reputation 610 $acrisis communication 610 $aC-suite communication 610 $aculture change 610 $aemployee value proposition 610 $aenterprise culture 610 $ainfluence 610 $ainformation flow 610 $aleadership communication skills 610 $aleadership presentation 610 $aleadership traits 610 $aleading change 610 $ashared value deals 610 $asocial media analysis 610 $astakeholder perception management 610 $astrategic communications 610 $astrategic leadership 610 $astrategy execution 610 $astrategy implementation 610 $atransformational change 610 $avision 610 $aWIIFM 610 $aworkplace motivation 615 0$aBusiness communication. 615 0$aLeadership. 676 $a658.45 700 $aHarrison$b E. Bruce.$0996574 702 $aMu?hlberg$b Judith. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459917703321 996 $aLeadership communication$92284950 997 $aUNINA