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100   $a20151223d2014      uy              
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aFlash $ebuilding the interactive web /$fAnastasia Salter and John Murray
210  1$aCambridge, Massachusetts :$cMIT Press,$d[2014]
210  2$a[Piscataqay, New Jersey] :$cIEEE Xplore,$d[2014]
215   $a1 online resource (191 p.)
225 1 $aPlatform studies
300   $aDescription based upon print version of record.
311   $a1-322-11073-5 
311   $a0-262-02802-6 
320   $aIncludes bibliographical references and index.
327   $aFlash and you -- Animating the web -- Platform/er programming -- The web arcade -- New media art -- Free and open? -- Flash and the future.
330   $aAdobe Flash began as a simple animation tool and grew into a multimedia platform that offered a generation of creators and innovators an astonishing range of opportunities to develop and distribute new kinds of digital content. For the better part of a decade, Flash was the de facto standard for dynamic online media, empowering amateur and professional developers to shape the future of the interactive Web. In this book, Anastasia Salter and John Murray trace the evolution of Flash into one of the engines of participatory culture. Salter and Murray investigate Flash as both a fundamental force that shaped perceptions of the web and a key technology that enabled innovative interactive experiences and new forms of gaming. They examine a series of works that exemplify Flash's role in shaping the experience and expectations of web multimedia. Topics include Flash as a platform for developing animation (and the "Flashimation" aesthetic); its capacities for scripting and interactive design; games and genres enabled by the reconstruction of the browser as a games portal; forms and genres of media art that use Flash; and Flash's stance on openness and standards--including its platform-defining battle over the ability to participate in Apple's own proprietary platforms. Flash's exit from the mobile environment in 2011 led some to declare that Flash was dead. But, as Salter and Murray show, not only does Flash live, but its role as a definitive cross-platform tool continues to influence web experience.
410  0$aPlatform studies.
606   $aFlash (Computer file)
606   $aWorld Wide Web
606   $aMultimedia communications$xComputer programs
608   $aElectronic books.
615  0$aFlash (Computer file)
615  0$aWorld Wide Web.
615  0$aMultimedia communications$xComputer programs.
676   $a006.7/8
700   $aSalter$b Anastasia$f1984-,$0911052
702   $aMurray$b John$f1986-,
801  0$bCaBNVSL
801  1$bCaBNVSL
801  2$bCaBNVSL
906   $aBOOK
912   $a9910459897103321
996   $aFlash$92245117
997   $aUNINA