LEADER 03204nam 2200577 450 001 9910459846503321 005 20200520144314.0 010 $a1-922231-72-X 035 $a(CKB)3710000000313112 035 $a(EBL)1887049 035 $a(SSID)ssj0001414095 035 $a(PQKBManifestationID)11870854 035 $a(PQKBTitleCode)TC0001414095 035 $a(PQKBWorkID)11431261 035 $a(PQKB)10464702 035 $a(MiAaPQ)EBC1887049 035 $a(Au-PeEL)EBL1887049 035 $a(CaPaEBR)ebr10931685 035 $a(OCoLC)898104153 035 $a(EXLCZ)993710000000313112 100 $a20140924h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe professionals $estrategy, money & the rise of the political campaigner in Australia /$fStephen Mills 210 1$aCollingwood, Victoria :$cBlack Incorporated,$d2014. 210 4$dİ2014 215 $a1 online resource (450 pages) 300 $aDescription based upon print version of record. 311 $a1-86395-671-9 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Copyright; THE PROFESSIONALS; Dedication; Tables; Introduction; 1. Military Prototype; 2. Numbers Man; 3. A Meeting in London; 4. National Campaign Director; 5. A Bloodletting; 6. A Question of Money; 7. A Philosophy of Power; 8. Contested Terrain; 9. A Liberal Ascendancy; 10. A Ground War; 11. A Line of Succession; 12. Micro-Targeting; Conclusion; Acknowledgements; Notes on Sources; Bibliography; Index 330 $aStephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. 606 $aCampaign management$xHistory$zAustralia 606 $aPolitical campaigns$zAustralia$xHistory 606 $aCommunication in politics$zAustralia 608 $aElectronic books. 615 0$aCampaign management$xHistory 615 0$aPolitical campaigns$xHistory. 615 0$aCommunication in politics 676 $a324.7 700 $aMills$b Stephen $0306307 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459846503321 996 $aThe professionals$91936438 997 $aUNINA