LEADER 04715nam  2200997   450 
001 9910459813803321
005 20200520144314.0
010   $a1-78684-340-4
010   $a1-60649-841-X
035   $a(CKB)3710000000329600
035   $a(OCoLC)900878631
035   $a(CaPaEBR)ebrary11007932
035   $a(CaBNVSL)swl00404635
035   $a(MiAaPQ)EBC1911679
035   $a(Au-PeEL)EBL1911679
035   $a(CaPaEBR)ebr11007932
035   $a(CaONFJC)MIL688081
035   $a(OCoLC)899728163
035   $a(EXLCZ)993710000000329600
100   $a20150126d2015      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 12$aA beginner's guide to mobile marketing /$fMolly Garris and Karen Mishra
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015.
215   $a1 online resource (168 p.) 
225 1 $aDigital and social media marketing and advertising collection,$x2333-8830
311   $a1-60649-840-1 
320   $aIncludes bibliographical references (pages 135-144) and index.
327   $a1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
330 3 $aThis book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.
410  0$aDigital and social media marketing and advertising collection.$x2333-8830
606   $aCell phone advertising
606   $aInternet marketing
608   $aElectronic books.
610   $aanalytics
610   $aapps
610   $abanners
610   $abeacons
610   $abrand
610   $acase studies
610   $adisplay
610   $aiBeacon
610   $aintegrated strategy
610   $alocation-based services
610   $aMMS
610   $amobile ads
610   $amobile advertising
610   $amobile at retail
610   $amobile marketing
610   $amobile search
610   $amobile site
610   $amobile web
610   $amobile website
610   $amulti-media messaging
610   $aNFC
610   $anonprofit
610   $aomni-channel experience
610   $apush notifications
610   $aQR code
610   $aretailer
610   $aRMM
610   $aROI
610   $asearch
610   $aSMS
610   $asocial
610   $aSOLOMO
610   $asports marketing
610   $asuccess measurement
610   $atablets
610   $atext messaging
615  0$aCell phone advertising.
615  0$aInternet marketing.
676   $a658.872
700   $aGarris$b Molly.$0885965
702   $aMishra$b Karen E.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459813803321
996   $aA beginner's guide to mobile marketing$91978206
997   $aUNINA