LEADER 05475nam 2200721Ia 450 001 9910459778803321 005 20200520144314.0 010 $a1-118-01635-1 010 $a1-283-05253-9 010 $a9786613052537 010 $a1-118-01633-5 035 $a(CKB)2670000000079003 035 $a(EBL)675090 035 $a(OCoLC)713010157 035 $a(SSID)ssj0000485091 035 $a(PQKBManifestationID)11332742 035 $a(PQKBTitleCode)TC0000485091 035 $a(PQKBWorkID)10594875 035 $a(PQKB)11217773 035 $a(MiAaPQ)EBC675090 035 $a(JP-MeL)3000083226 035 $a(CaSebORM)9780470894064 035 $a(PPN)236287230 035 $a(Au-PeEL)EBL675090 035 $a(CaPaEBR)ebr10457915 035 $a(CaONFJC)MIL305253 035 $a(EXLCZ)992670000000079003 100 $a20110120d2011 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe IABC handbook of organizational communication$b[electronic resource] $ea guide to internal communication, public relations, marketing, and leadership /$fTamara L. Gillis editor ; foreword by Natasha Nicholson 205 $a2nd ed. 210 $aSan Francisco $cJossey-Bass$dc2011 215 $a1 online resource (477 p.) 225 0 $aA joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators 300 $aDescription based upon print version of record. 311 $a0-470-89406-7 320 $aIncludes bibliographical references and index. 327 $aTHE IABC HANDBOOK OF ORGANIZATIONAL COMMUNICATION; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART ONE: FOUNDATIONS OF BUSINESS COMMUNICATION; CHAPTER ONE: CHARACTERISTICS OF EXCELLENT COMMUNICATION; CHAPTER TWO: THE CORPORATE COMMUNICATOR: A Senior-Level Strategist; CHAPTER THREE: ORGANIZATIONAL CULTURE; CHAPTER FOUR: COMMUNICATION AND THE HIGH-TRUST ORGANIZATION; CHAPTER FIVE: COMMUNICATION ETHICS: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong; CHAPTER SIX: CORPORATE SOCIAL RESPONSIBILITY: The Communicator's Role as Leader and Advocate 327 $aCHAPTER SEVEN: CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY PART TWO: MANAGING COMMUNICATION; CHAPTER EIGHT: STRATEGIC APPROACHES TO MANAGING THE COMMUNICATIONS FUNCTION; CHAPTER NINE: STRATEGIC PLANNING: Timeless Wisdom Still Shapes Successful Communication Programs; CHAPTER TEN: ISSUES MANAGEMENT: Linking Business and Communication Planning; CHAPTER ELEVEN: COMMUNICATING CHANGE: When Change Just Doesn't Stop: Creating Really Good Change Communication; CHAPTER TWELVE: CRISIS COMMUNICATION: Moving from Tactical Response to Proactive Crisis Preparedness 327 $aCHAPTER THIRTEEN: THE ROLE OF COMMUNICATIONS IN COMPANY BUSINESS STRATEGY CHAPTER FOURTEEN: THE IMPACT OF TECHNOLOGY ON CORPORATE COMMUNICATION; PART THREE: INTERNAL COMMUNICATION; CHAPTER FIFTEEN: INTERNAL COMMUNICATION; CHAPTER SIXTEEN: COMMUNICATING WITH A DIVERSE WORKFORCE; CHAPTER SEVENTEEN: INTEGRATING EMPLOYEE COMMUNICATIONS MEDIA; CHAPTER EIGHTEEN: INTERNAL BRANDING, EMPLOYER BRANDING; CHAPTER NINETEEN: COMMUNICATING FOR A MERGER OR AN ACQUISITION; CHAPTER TWENTY: THE CHALLENGES OF EMPLOYEE ENGAGEMENT: Throwing Rocks at the Corporate Rhinoceros 327 $aCHAPTER TWENTY-ONE: MEASURING THE EFFECTIVENESS OF INTERNAL COMMUNICATION PART FOUR: PUBLIC RELATIONS; CHAPTER TWENTY-TWO: PUBLIC RELATIONS RESEARCH AND PLANNING; CHAPTER TWENTY-THREE: MEDIA RELATIONS; CHAPTER TWENTY-FOUR: INVESTOR RELATIONS AND FINANCIAL COMMUNICATION; CHAPTER TWENTY-FIVE: GOVERNMENT RELATIONS: Connecting Communication to the Public Policy Process; CHAPTER TWENTY-SIX: REPUTATION MANAGEMENT: Building, Enhancing, and Protecting Organizational Reputation in the Information Age; CHAPTER TWENTY-SEVEN: MEASURING PUBLIC RELATIONS PROGRAMS; PART FIVE: MARKETING COMMUNICATION 327 $aCHAPTER TWENTY-EIGHT: MARKETING COMMUNICATION CHAPTER TWENTY-NINE: THE ENGAGEMENT OF BRANDS; CHAPTER THIRTY: CUSTOMER RELATIONS: Smart Organizations Think Like Their Customers; CHAPTER THIRTY-ONE: MEASURING MARKETING COMMUNICATION; INDEX 330 $aPraise for The IABC Handbook of Organizational Communication ""Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession-and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.""-John Deveney, ABC, APR, president, Deveney Communication ""Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile 410 0$aJ-B International Association of Business Communicators 606 $aCommunication in organizations$zUnited States 606 $aIndustrial management$zUnited States 608 $aElectronic books. 615 0$aCommunication in organizations 615 0$aIndustrial management 676 $a658.4/5 701 $aGillis$b Tamara L$0942941 712 02$aInternational Association of Business Communicators. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459778803321 996 $aThe IABC handbook of organizational communication$92127873 997 $aUNINA LEADER 04934nam 22006253 450 001 9910978258503321 005 20250313080342.0 010 $a9783839475355 010 $a383947535X 024 7 $a10.1515/9783839475355 035 $a(CKB)37515749100041 035 $a(MiAaPQ)EBC31953911 035 $a(Au-PeEL)EBL31953911 035 $a(DE-B1597)735490 035 $a(DE-B1597)9783839475355 035 $a(OCoLC)1507694545 035 $a(EXLCZ)9937515749100041 100 $a20250313d2025 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Brazilian Amazonia in Change II $eFive Decades of Exploitation, Deforestation and Attempts at Sustainable Development 205 $a1st ed. 210 1$aBielefeld :$ctranscript Verlag,$d2025. 210 4$d©2025. 215 $a1 online resource (0 pages) 225 0 $aBiblioteca Luso-Afro-Brasileira ;$v4 311 08$a9783837675351 311 08$a3837675351 327 $tFrontmatter -- $tEditorial -- $tContents -- $tPreface -- $tForeword to Volume 2 -- $tI Amazônia Legal in the mid-1970s and 1980s -- $t1. Alternative strategies to the colonisation policy of the Military Government -- $t2. Polonoroeste: A new strategy of integrated rural development -- $t3. Conflicts of interest at the Amazonian pioneer fronts in the 1980s -- $t4. Mega-projects and their impact on the regional development in East Amazonia: The Grande Carajás programme (PGC) -- $t5. The energy-related Plano 2010 and its possible impacts on Amazonia -- $t6. The Significance of the New Constitution of 1988 for environmental policy in Amazonia -- $tII Promising environmental concepts for Amazonia under pressure by economic growth and agrobusiness strategies (1990s?2018) -- $t1. Previous international initiatives for the protection of tropical rain forests -- $t2. The International Pilot Programme to Conserve the Brazilian Rain Forests (PPG7: 1993?2009): An approach to sustainable regional development -- $t3. Extensive infrastructure programmes as an extreme contrast to concurrent environmental policy measures -- $t4. Private colonisation in Mato Grosso and expansion of agribusiness into the cerradão and tropical forest ecosystems -- $t5. The new regional policy of the Plan of Sustainable Amazonia (PAS) -- $t6. The hydroelectric power plant Belo Monte and its environmental and socio-ecological impacts -- $t7. Population in Amazônia Legal 1970?2022 -- $t8. Scientific research centres, research cooperation programmes and NGO activities in the Amazon region -- $tIII Devastation and environmental degradation policies in Amazônia Legal during the Bolsonaro Government (2019?2022) -- $t1. Chaotic activities of a decided enemy of sustainability in Amazonia -- $t2. Destruction of tropical forest ecosystems due to logging and slash-and-burn activities -- $t3. The ecological impacts of deforestation and problems of climate change -- $t4. Threats to the Indigenous population and their habitats in Amazonia -- $t5. Disagreements between donor countries and the Bolsonaro government regarding the Amazon Fund -- $t6. The EU-Mercosur agreement failed under Bolsonaro?s presidency -- $t7. The situation of Amazônia Legal during the Bolsonaro Government and possible future perspectives -- $tIV Epilogue -- $t1. Hopes after the change of government in 2023: Lula da Silva as game changer? -- $t2. Concluding remarks -- $tAppendix -- $tReferences 330 $aIn the Brazilian planning region ?Amazônia Legal?, deforestation of rain forests for the extraction of mineral resources, cattle breeding, soybean farming, transport infrastructure and hydropower plants was carried out without regard for the indigenous people and regional socio-ecological vulnerability. The implementation of damaging mega-programmes caused disastrous environmental problems. Large-scale destruction of biodiversity, rising temperatures and instability of precipitation not only pose a threat to the region, but also have global impacts on climate change. Over the last two decades, parts of Amazônia Legal have evolved from a CO2 sink to a source of CO2 emissions. 606 $aHISTORY / General$2bisacsh 610 $aAmazonian Rainforests. 610 $aBiodiversity. 610 $aDeforestation. 610 $aEconomic Exploitation. 610 $aEconomic History. 610 $aEconomy. 610 $aEnvironmental History. 610 $aEnvironmental Policy. 610 $aHistory. 610 $aNature. 610 $aSouth American History. 615 7$aHISTORY / General. 676 $a363.7009811 700 $aKohlhepp$b Gerd$0130829 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910978258503321 996 $aThe Brazilian Amazonia in Change II$94329355 997 $aUNINA