LEADER 03830nam 2200709 450 001 9910459737203321 005 20200520144314.0 010 $a1-4426-5742-1 024 7 $a10.3138/9781442657427 035 $a(CKB)3710000000324294 035 $a(EBL)3296873 035 $a(SSID)ssj0001403790 035 $a(PQKBManifestationID)12626467 035 $a(PQKBTitleCode)TC0001403790 035 $a(PQKBWorkID)11366006 035 $a(PQKB)11003022 035 $a(MiAaPQ)EBC4670185 035 $a(CEL)449218 035 $a(OCoLC)903440951 035 $a(CaBNVSL)thg00916085 035 $a(MiAaPQ)EBC3296873 035 $a(DE-B1597)465583 035 $a(OCoLC)979624974 035 $a(DE-B1597)9781442657427 035 $a(Au-PeEL)EBL4670185 035 $a(CaPaEBR)ebr11256699 035 $a(OCoLC)958578610 035 $a(EXLCZ)993710000000324294 100 $a20160921h19981998 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe myth of green marketing $etending our goats at the edge of apocalypse /$fToby M. Smith 210 1$aToronto, Ontario ;$aBuffalo, New York ;$aLondon, England :$cUniversity of Toronto Press,$d1998. 210 4$dİ1998 215 $a1 online resource (198 p.) 225 0 $aHeritage 311 $a0-8020-8035-9 311 $a0-8020-4175-2 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tACKNOWLEDGMENTS -- $tIntroduction -- $t1. Theoretical Considerations -- $t2. Resignification of 'Consume' -- $t3. The Environmental Movement and Consumerism -- $t4. Green Consumerism -- $t5. Analysis of Examples -- $tConclusion -- $tNOTES -- $tREFERENCES -- $tINDEX 330 $aIn this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues. 606 $aGreen marketing 606 $aConsumption (Economics)$xEnvironmental aspects 606 $aIndustrialization$xEnvironmental aspects 606 $aEnvironmental degradation 608 $aElectronic books. 615 0$aGreen marketing. 615 0$aConsumption (Economics)$xEnvironmental aspects. 615 0$aIndustrialization$xEnvironmental aspects. 615 0$aEnvironmental degradation. 676 $a658.802 700 $aSmith$b Toby M.$0938879 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459737203321 996 $aThe myth of green marketing$92116421 997 $aUNINA