LEADER 04480nam 2200673 450 001 9910459671303321 005 20200520144314.0 010 $a1-4426-2348-9 024 7 $a10.3138/9781442623484 035 $a(CKB)3710000000329314 035 $a(EBL)3296855 035 $a(SSID)ssj0001420510 035 $a(PQKBManifestationID)12625074 035 $a(PQKBTitleCode)TC0001420510 035 $a(PQKBWorkID)11403778 035 $a(PQKB)10552557 035 $a(CEL)449315 035 $a(OCoLC)903441045 035 $a(CaBNVSL)thg00916100 035 $a(DE-B1597)479095 035 $a(OCoLC)979836642 035 $a(DE-B1597)9781442623484 035 $a(MiAaPQ)EBC4670133 035 $a(Au-PeEL)EBL4670133 035 $a(CaPaEBR)ebr11256647 035 $a(OCoLC)958512497 035 $a(EXLCZ)993710000000329314 100 $a20160914h20042004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWeapons of mass persuasion $emarketing the war against Iraq /$fPaul Rutherford 210 1$aToronto, [Ontario] ;$aBuffalo, [New York] ;$aLondon, [England] :$cUniversity of Toronto Press,$d2004. 210 4$dİ2004 215 $a1 online resource (239 p.) 225 0 $aHeritage 311 $a0-8020-8995-X 311 $a0-8020-8651-9 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tList of Figures -- $tAcknowledgments -- $tIntroduction -- $tONE Marketing's Moment -- $tTWO The War Debate -- $tTHREE Managing War -- $tFOUR Real-Time War -- $tFIVE Consuming War -- $tsix Perceptions of War -- $tSEVEN The Phallic Dimension -- $tEIGHT The Propaganda State -- $tPostscript: Summer/Fall 2003 -- $tAPPENDIX Consumer Voices / Citizens' Panel -- $tSources -- $tIndex 330 $aWith nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture.Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Disclaimer: Images removed at the request of the rights holder. 606 $aIraq War, 2003-2011 606 $aWar in mass media 606 $aIraq War, 2003-2011$xPublic opinion 608 $aElectronic books. 615 0$aIraq War, 2003-2011. 615 0$aWar in mass media. 615 0$aIraq War, 2003-2011$xPublic opinion. 676 $a956.7044/38 700 $aRutherford$b Paul$f1944-$0104184 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459671303321 996 $aWeapons of mass persuasion$92064957 997 $aUNINA