LEADER 03662nam 22006975 450 001 9910459668803321 005 20210910084504.0 010 $a0-8047-9431-6 024 7 $a10.1515/9780804794312 035 $a(CKB)3710000000365609 035 $a(EBL)1981231 035 $a(SSID)ssj0001440217 035 $a(PQKBManifestationID)12627111 035 $a(PQKBTitleCode)TC0001440217 035 $a(PQKBWorkID)11404907 035 $a(PQKB)10469149 035 $a(DE-B1597)564460 035 $a(DE-B1597)9780804794312 035 $a(MiAaPQ)EBC1981231 035 $a(OCoLC)1178768883 035 $a(EXLCZ)993710000000365609 100 $a20200723h20202015 fg 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFeminine Capital $eUnlocking the Power of Women Entrepreneurs /$fCatherine Elliott, Barbara Orser 210 1$aStanford, CA :$cStanford University Press,$d[2020] 210 4$dİ2015 215 $a1 online resource (241 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-8378-0 327 $t1 Reframing Entrepreneurship --$t2 Intention, Success, and Identity --$t3 Getting to Go --$t4 Enterprise Growth --$t5 Social Capital --$t6 Money Matters --$t7 Power in Policy --$t8 Never Underestimate the Underestimated Woman. 330 $aToday, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital?the unique skills and sensibilities that they have cultivated as women?to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits?all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies. 606 $aBusinesswomen 606 $aEntrepreneurship 606 $aSelf-employed women 606 $aWomen-owned business enterprises 606 $aBusinesswomen 606 $aWomen-owned business enterprises 606 $aSelf-employed women 606 $aEntrepreneurship 608 $aElectronic books. 615 4$aBusinesswomen. 615 4$aEntrepreneurship. 615 4$aSelf-employed women. 615 4$aWomen-owned business enterprises. 615 0$aBusinesswomen 615 0$aWomen-owned business enterprises 615 0$aSelf-employed women 615 0$aEntrepreneurship 676 $a338 .04082 702 $aOrser$b Barbara$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aElliott$b Catherine$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910459668803321 996 $aFeminine Capital$92450280 997 $aUNINA