LEADER 02987oam  2200673I  450 
001 9910459652103321
005 20200520144314.0
010   $a1-136-97394-X
010   $a1-136-97395-8
010   $a1-282-58649-1
010   $a9786612586491
010   $a0-203-85207-9
024 7 $a10.4324/9780203852071 
035   $a(CKB)2670000000013391
035   $a(EBL)488036
035   $a(OCoLC)609856822
035   $a(SSID)ssj0000361719
035   $a(PQKBManifestationID)11287092
035   $a(PQKBTitleCode)TC0000361719
035   $a(PQKBWorkID)10367152
035   $a(PQKB)10305188
035   $a(MiAaPQ)EBC488036
035   $a(PPN)147599091
035   $a(Au-PeEL)EBL488036
035   $a(CaPaEBR)ebr10382380
035   $a(CaONFJC)MIL258649
035   $a(OCoLC)639219909
035   $a(EXLCZ)992670000000013391
100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInteractive marketing $erevolution or rhetoric? /$fChristopher Miles
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (256 p.)
225 1 $aRoutledge interpretive marketing research ;$v12
300   $aDescription based upon print version of record.
311   $a1-138-00882-6 
311   $a0-415-80171-0 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index
330   $aThis book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assum
410  0$aRoutledge interpretive marketing research series ;$v12.
606   $aInteractive marketing
606   $aDirect marketing
608   $aElectronic books.
615  0$aInteractive marketing.
615  0$aDirect marketing.
676   $a658.8/7
700   $aMiles$b Christopher$f1967-,$0875861
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459652103321
996   $aInteractive marketing$91955891
997   $aUNINA

LEADER 01292nam  2200373   450 
001 9910713815803321
005 20201202072602.0
035   $a(CKB)5470000002505498
035   $a(OCoLC)1196044600
035   $a(EXLCZ)995470000002505498
100   $a20200916d2020      ua             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe electrification futures study /$fCaitlin Murphy
210  1$aGolden, CO :$cNational Renewable Energy Laboratory,$d2020.
215   $a1 online resource (17 pages) $ccolor illustrations
225 1 $aNREL/PR ;$v6A20-75505
300   $aPresented at the NERC Planning Committee Meeting, 10-11 December 2019, Atlanta, Georgia.
300   $a"December 10, 2019."
606   $aElectric power production$zUnited States$xMathematical models
606   $aElectrification$xForecasting
615  0$aElectric power production$xMathematical models.
615  0$aElectrification$xForecasting.
700   $aMurphy$b Caitlin$01387447
712 02$aNational Renewable Energy Laboratory (U.S.),
801  0$bGPO
801  1$bGPO
906   $aBOOK
912   $a9910713815803321
996   $aThe electrification futures study$93465721
997   $aUNINA