LEADER 05408nam 2200697Ia 450 001 9910459533903321 005 20200520144314.0 010 $a1-282-54760-7 010 $a9786612547607 010 $a0-470-64071-5 035 $a(CKB)2670000000014438 035 $a(EBL)510170 035 $a(OCoLC)609861411 035 $a(SSID)ssj0000356294 035 $a(PQKBManifestationID)11259877 035 $a(PQKBTitleCode)TC0000356294 035 $a(PQKBWorkID)10349883 035 $a(PQKB)10710773 035 $a(MiAaPQ)EBC510170 035 $a(WaSeSS)IndRDA00115411 035 $a(CaSebORM)9780470640739 035 $a(Au-PeEL)EBL510170 035 $a(CaPaEBR)ebr10381025 035 $a(CaONFJC)MIL254760 035 $a(EXLCZ)992670000000014438 100 $a20100203d2010 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced Google AdWords$b[electronic resource] /$fBrad Geddes 205 $a1st ed. 210 $aHoboken, N.J. $cWiley$d2010 215 $a1 online resource (555 p.) 225 1 $aSybex serious skills 300 $aDescription based upon print version of record. 311 $a0-470-64073-1 311 $a0-470-50023-9 320 $aIncludes bibliographical references and index. 327 $aAdvanced Google AdWords; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research 327 $aChapter 3: Keyword Tools: Extracting Valuable Data from GoogleAdWords Keyword Tool; Using Google's Search-Based Keyword Tool; Google Sets; Google Trends; Google Insights for Search; Google Labs and Microsoft adCenter Labs; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising 327 $aBest Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology to Increase Your Conversion Rates; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score? 327 $aViewing Your Quality Score Landing Page Quality: Making Your Pages Relevant; Estimating Your First Page Bid; Understanding the Content Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Content Network 327 $aWhat Is the Content Network?Creating a Successful Content Network Campaign; Smart Pricing: Why Cost per Conversion Is the Best Metric to Measure Success; Learning How the Content Network Is Performing for You; Managing Automatic Placements; Placement Targeting: Choosing Which Content Sites Display Your Ads; Best Practices for the Content Network; Chapter 10: Advanced Content Network Techniques; Enhancing Your Content Campaigns; Setting Different Bids By Demographics; Creating Scenarios to Understand and Reach Your Targeted Audience; How to Write Effective Content Ads 327 $aGoogle Ad Planner: Free Access to Expensive Data 330 $aMaster Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advance 606 $aInternet advertising 606 $aTelecommunication$vTerminology 608 $aElectronic books. 615 0$aInternet advertising. 615 0$aTelecommunication 676 $a659.14/4 700 $aGeddes$b Brad$0850652 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459533903321 996 $aAdvanced Google AdWords$91899369 997 $aUNINA LEADER 01391nam 2200397 450 001 9910280904703321 005 20200419012813.0 010 $a1-5386-3309-4 035 $a(CKB)4330000000525945 035 $a(WaSeSS)IndRDA00122141 035 $a(EXLCZ)994330000000525945 100 $a20200419d2018 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aISEC 2018 $eproceedings of the 8th IEEE Integrated STEM Education Conference : Princeton University, 10 March 2018 /$fInstitute of Electrical and Electronics Engineers 210 1$aPiscataway, New Jersey :$cInstitute of Electrical and Electronics Engineers,$d2018. 215 $a1 online resource (276 pages) 311 $a1-5386-3310-8 606 $aEngineering$xStudy and teaching$vCongresses 606 $aTechnology$xStudy and teaching$vCongresses 606 $aScience$xStudy and teaching$vCongresses 608 $aElectronic books. 615 0$aEngineering$xStudy and teaching 615 0$aTechnology$xStudy and teaching 615 0$aScience$xStudy and teaching 676 $a620.00711 712 02$aInstitute of Electrical and Electronics Engineers, 801 0$bWaSeSS 801 1$bWaSeSS 906 $aPROCEEDING 912 $a9910280904703321 996 $aISEC 2018$92547102 997 $aUNINA LEADER 04604oam 2200565 450 001 9910784544203321 005 20221012154200.0 010 $a1-281-00355-7 010 $a9786611003555 010 $a0-08-047498-5 035 $a(OCoLC)456109998 035 $a(MiFhGG)GVRL1XJD 035 $a(EXLCZ)991000000000364663 100 $a20060620d2007 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 00$aEncyclopedia of the solar system /$feditors, Lucy-Ann McFadden, Paul R. Weissman and Torrence V. Johnson 205 $a2nd ed. 210 $aAmsterdam ;$aBoston $cAcademic$d2007 210 1$aAmsterdam, Netherlands :$cElsevier,$d2007. 215 $a1 online resource (xx, 966 pages) $cillustrations, maps 225 0 $aGale eBooks 300 $aDescription based upon print version of record. 311 $a1-84972-293-5 311 $a0-12-088589-1 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Encyclopedia of the Solar System; Copyright Page; Contents; Contributors; About the Editors; Foreword; Preface to the Second Edition; Preface to the First Edition; Chapter 1. The Solar System and its Place in the Galaxy; Chapter 2. The Origin of the Solar System; Chapter 3. A History of Solar System Studies; Chapter 4. The Sun; Chapter 5. The Solar Wind; Chapter 6. Mercury; Chapter 7. Venus: Atmosphere; Chapter 8. Venus: Surface and Interior; Chapter 9. Earth as a Planet: Atmosphere and Oceans; Chapter 10. Earth as a Planet: Surface and Interior 327 $aChapter 11. The Sun...Earth ConnectionChapter 12. The Moon; Chapter 13. Meteorites; Chapter 14. Near-Earth Objects; Chapter 15. Mars Atmosphere: History and Surface Interactions; Chapter 16. Mars: Surface and Interior; Chapter 17. Mars: Landing Site Geology, Mineralogy, and Geochemistry; Chapter 18. Main-Belt Asteroids; Chapter 19. Planetary Satellites; Chapter 20. Atmospheres of the Giant Planets; Chapter 21. Interiors of the Giant Planets; Chapter 22. Io: The Volcanic Moon; Chapter 23. Europa; Chapter 24. Ganymede and Callisto; Chapter 25. Titan; Chapter 26. Triton 327 $aChapter 27. Planetary RingsChapter 28. Planetary Magnetospheres; Chapter 29. Pluto; Chapter 30. Physics and Chemistry of Comets; Chapter 31. Comet Populations and Cometary Dynamics; Chapter 32. Kuiper Belt: Dynamics; Chapter 33. Kuiper Belt Objects: Physical Studies; Chapter 34. Solar System Dust; Chapter 35. X-Rays in the Solar System; Chapter 36. The Solar System at Ultraviolet Wavelengths; Chapter 37. Infrared Views of the Solar System from Space; Chapter 38. The Solar System at Radio Wavelengths; Chapter 39. New Generation Ground-Based Optical/ Infrared Telescopes 327 $aChapter 40. Planetary RadarChapter 41. Remote Chemical Sensing Using Nuclear Spectroscopy; Chapter 42. Solar System Dynamics: Regular and Chaotic Motion; Chapter 43. Planetary Impacts; Chapter 44. Planetary Volcanism; Chapter 45. Astrobiology; Chapter 46. Planetary Exploration Missions; Chapter 47. Extrasolar Planets; Appendix; Glossary; Index 330 $aLong before Galileo published his discoveries about Jupiter, lunar craters, and the Milky Way in the Starry Messenger in 1610, people were fascinated with the planets and stars around them. That interest continues today, and scientists are making new discoveries at an astounding rate. Ancient lake beds on Mars, robotic spacecraft missions, and new definitions of planets now dominate the news. How can you take it all in? Start with the new Encyclopedia of the Solar System, Second Edition. This self-contained reference follows the trail blazed by the bestselling first edition. It provides a framework for understanding the origin and evolution of the solar system, historical discoveries, and details about planetary bodies and how they interact . It stands alone as the definitive work in this field, and will serve as a modern messenger of scientific discovery and provide a look into the future of our solar system. 606 $aAstronomy$vEncyclopedias 607 $aSolar system$vEncyclopedias 607 $aSolar system$xOrigin 607 $aOuter space$xExploration 607 $aPlanets 615 0$aAstronomy 676 $a523.203 702 $aMcFadden$b Lucy-Ann Adams 702 $aWeissman$b Paul Robert$f1947- 702 $aJohnson$b T. V$g(Torrence V.), 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910784544203321 996 $aEncyclopedia of the solar system$91222661 997 $aUNINA