LEADER 02789nam 2200601 a 450 001 9910459517103321 005 20200520144314.0 010 $a3-8366-1477-4 035 $a(CKB)2670000000052651 035 $a(EBL)594363 035 $a(OCoLC)679417029 035 $a(SSID)ssj0000788005 035 $a(PQKBManifestationID)11443379 035 $a(PQKBTitleCode)TC0000788005 035 $a(PQKBWorkID)10822639 035 $a(PQKB)10302086 035 $a(SSID)ssj0000457063 035 $a(PQKBManifestationID)12161172 035 $a(PQKBTitleCode)TC0000457063 035 $a(PQKBWorkID)10414894 035 $a(PQKB)11748318 035 $a(MiAaPQ)EBC594363 035 $a(WaSeSS)Ind00047316 035 $a(Au-PeEL)EBL594363 035 $a(CaPaEBR)ebr10487447 035 $a(EXLCZ)992670000000052651 100 $a20110824d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBlue Ocean Strategy for small and mid-sized companies in Germany$b[electronic resource] $edevelopment of a consulting approach /$fCarsten Siegemund 210 $aHamburg $cDiplom.de$d2008 215 $a1 online resource (85 p.) 300 $aTitle from cover. 311 $a3-8366-6477-1 320 $aIncludes bibliographical references. 327 $aBlue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices 330 $aWhy does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' 606 $aMarketing$zGermany 608 $aElectronic books. 615 0$aMarketing 676 $a658.46 676 $a658.8/02 700 $aSiegemund$b Carsten$0984681 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459517103321 996 $aBlue Ocean Strategy for small and mid-sized companies in Germany$92250135 997 $aUNINA LEADER 01022nam--2200361---450- 001 990001491910203316 005 20060119133716.0 035 $a000149191 035 $aUSA01000149191 035 $a(ALEPH)000149191USA01 035 $a000149191 100 $a20040310d1927----km-y0itay0103----ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aVita di Ugo Foscolo$ga cura di Guido Mazzoni$fGiuseppe Chiarini 210 $aFirenze$cBarbera$d1927 215 $aXII, 487 p.$d20 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 700 1$aCHIARINI,$bGiuseppe$0165856 702 1$aMAZZONI,$bGuido$f<1859-1943> 801 0$aIT$bsalbc$gISBD 912 $a990001491910203316 951 $aVI.3.A. 1173(V A 447)$b65377 L.M.$cV A 959 $aBK 969 $aUMA 979 $aSIAV3$b10$c20040310$lUSA01$h1027 979 $aPATRY$b90$c20040406$lUSA01$h1744 979 $aCOPAT1$b90$c20060119$lUSA01$h1337 996 $aVita di Ugo Foscolo$9482630 997 $aUNISA