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100   $a20110823d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOpen Source customer relationship management solutions$b[electronic resource] $epotential for an impact of Open Source CRM solutions on small- and medium sized enterprises /$fHenrik Vogt
210   $aHamburg [Germany] $cDiplomica Verlag$d2008
215   $a1 online resource (93 p.)
300   $aCover title.
311   $a3-8366-6759-2 
320   $aIncludes bibliographical references.
327   $aOpen Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; Appendix
330   $aThe book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed.The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, 
606   $aSmall business$xComputer programs
606   $aOpen source software
608   $aElectronic books.
615  0$aSmall business$xComputer programs.
615  0$aOpen source software.
676   $a651.84404
700   $aVogt$b Henrik$0936671
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459489503321
996   $aOpen Source customer relationship management solutions$92109774
997   $aUNINA