LEADER 02932nam 2200649 a 450 001 9910459394603321 005 20200520144314.0 010 $a3-8366-0825-1 035 $a(CKB)2670000000061426 035 $a(EBL)616843 035 $a(OCoLC)694343315 035 $a(SSID)ssj0000490263 035 $a(PQKBManifestationID)11344447 035 $a(PQKBTitleCode)TC0000490263 035 $a(PQKBWorkID)10467626 035 $a(PQKB)10643337 035 $a(SSID)ssj0000824870 035 $a(PQKBManifestationID)11457264 035 $a(PQKBTitleCode)TC0000824870 035 $a(PQKBWorkID)10791882 035 $a(PQKB)21520078 035 $a(MiAaPQ)EBC616843 035 $a(WaSeSS)Ind00048924 035 $a(Au-PeEL)EBL616843 035 $a(CaPaEBR)ebr10482678 035 $a(EXLCZ)992670000000061426 100 $a20110803d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReputation management in small and medium-sized enterprises$b[electronic resource] $eanalysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /$fRobert Burkhardt 210 $aHamburg $cDiplomica Verlag$d2008 215 $a1 online resource (108 p.) 225 0 $aMA-Thesis / Masterarbeit 300 $aCover title. 311 $a3-8366-5825-9 320 $aIncludes bibliographical references. 327 $aReputation Management in Small and Medium-sized Enterprises; Abstract; Preface; Table of contents; List of figures; List of tables; Abbreviations; Glossary; 1 Introduction; 2 Basic principles of Reputation Management; 3 Reputation Management in organisations; 4 Reputation Management survey; 5 Conclusions and recommendations; 6 Outlook; Bibliography 330 $aHauptbeschreibung""It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently."" (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ""five minutes"" to ruin their reputation. They are perceived in close contact with environm 606 $aBusiness ethics 606 $aConsumer confidence 606 $aSmall business 608 $aElectronic books. 615 0$aBusiness ethics. 615 0$aConsumer confidence. 615 0$aSmall business. 676 $a658.022 700 $aBurkhardt$b Robert$0495788 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459394603321 996 $aReputation management in small and medium-sized enterprises$92181348 997 $aUNINA