LEADER 03673nam 2200625 a 450 001 9910459364103321 005 20200520144314.0 010 $a3-8366-1283-6 035 $a(CKB)2670000000061358 035 $a(EBL)616753 035 $a(OCoLC)694343201 035 $a(SSID)ssj0000655801 035 $a(PQKBManifestationID)12256962 035 $a(PQKBTitleCode)TC0000655801 035 $a(PQKBWorkID)10630982 035 $a(PQKB)10509419 035 $a(SSID)ssj0000788471 035 $a(PQKBManifestationID)11499564 035 $a(PQKBTitleCode)TC0000788471 035 $a(PQKBWorkID)10823581 035 $a(PQKB)24892593 035 $a(MiAaPQ)EBC616753 035 $a(WaSeSS)Innodata00048126 035 $a(Au-PeEL)EBL616753 035 $a(CaPaEBR)ebr10482947 035 $a(EXLCZ)992670000000061358 100 $a20110801d2008 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEuropean spirit, adaption to market economy and national identity in Poland and Ukraine$b[electronic resource] $enational culture and its influence on the European Integration, advertising and entrepreneurship /$fMatthias Reichhard 210 $aHamburg $cDiplomica Verlag$d2008 215 $a1 online resource (284 p.) 225 0 $aMA-Thesis/Master 300 $aCover title. 311 $a3-8366-6283-3 320 $aIncludes bibliographical references. 327 $aEuropean spirit, adaption to market economy and national identity in Poland and Ukraine; Acknowledgement:; Abstract; Re?sume?; Kurzzusammenfassung; Streszczenie; Table of content; Registry of tables; Index of figures; List of abbreviations:; Introduction; 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown; 2 Theoretical contemplations of the NC notion: literature review, discussion; 3 Integration of NC traits extracted from selected models 327 $a4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation 5 Theoretical pre?cis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases; 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises; Conclusion; Annex; List of paper and report references; Directory of book-based sources; Registry of online sources 330 $aHauptbeschreibung When at the turn of the 1980, the face of the political world was largely remodeled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines - especially macroeconomists and specialists for economic politics. At universities, new faculties for transformation studies were created. Authors like Rodrick elucidated the reasons for the acute period of the COMECON alliance in form of the Soviet trade shock, de Melo, 606 $aNationalism$zEurope, Eastern$xHistory 607 $aEurope, Eastern$xPolitics and government 608 $aElectronic books. 615 0$aNationalism$xHistory. 676 $a306.3 700 $aReichhard$b Matthias$0898893 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459364103321 996 $aEuropean spirit, adaption to market economy and national identity in Poland and Ukraine$92008288 997 $aUNINA