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010   $a9786612938627
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035   $a(EBL)534275
035   $a(OCoLC)630545143
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100   $a19930114d1993      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aXuxa$b[electronic resource] $ethe mega-marketing of gender, race, and modernity /$fAmelia Simpson
210   $aPhiladelphia $cTemple University Press$d1993
215   $a1 online resource (258 p.)
300   $aDescription based upon print version of record.
311   $a1-56639-101-6 
311   $a1-56639-107-5 
320   $aIncludes bibliographical references (p. 195-231) and index.
327   $aCONTENTS; Acknowledgments; Introduction: Xuxamania; 1. Myths of Beauty and Myths of Race; 2. Xuxavision: Programmed Euphoria; 3. Mass Marketing the Messages; 4. Xhaping the Future; 5. Kids and Kidnappers; Notes; Index
330   $a""A fascinating new book...[that] offers a lucid academic critique of Xuxa's persona.""    --Entertainment Weekly Former Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980's as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty. Backed by Brazil's TV Globo, the...
606   $aTelevision broadcasting$xSocial aspects$zBrazil
606   $aWomen on television$zBrazil
606   $aTelevision and children$zBrazil
607   $aBrazil$xRace relations
608   $aElectronic books.
615  0$aTelevision broadcasting$xSocial aspects
615  0$aWomen on television
615  0$aTelevision and children
676   $a302.23/45/0981
700   $aSimpson$b Amelia S.$f1952-$0914350
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459340403321
996   $aXuxa$92048509
997   $aUNINA