LEADER 04163nam 2200757 a 450 001 9910459322903321 005 20200520144314.0 010 $a1-282-53827-6 010 $a9786612538278 010 $a0-226-05192-7 024 7 $a10.7208/9780226051925 035 $a(CKB)2670000000015066 035 $a(EBL)515734 035 $a(OCoLC)609863534 035 $a(SSID)ssj0000740982 035 $a(PQKBManifestationID)12304503 035 $a(PQKBTitleCode)TC0000740982 035 $a(PQKBWorkID)10702232 035 $a(PQKB)10167343 035 $a(SSID)ssj0000360263 035 $a(PQKBManifestationID)12132173 035 $a(PQKBTitleCode)TC0000360263 035 $a(PQKBWorkID)10318666 035 $a(PQKB)10550256 035 $a(StDuBDS)EDZ0000119104 035 $a(MiAaPQ)EBC515734 035 $a(DE-B1597)524608 035 $a(OCoLC)1050366611 035 $a(DE-B1597)9780226051925 035 $a(Au-PeEL)EBL515734 035 $a(CaPaEBR)ebr10381178 035 $a(CaONFJC)MIL253827 035 $a(EXLCZ)992670000000015066 100 $a20011109d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFranchising dreams$b[electronic resource] $ethe lure of entrepreneurship in America /$fPeter M. Birkeland 210 $aChicago $cUniversity of Chicago Press$dc2002 215 $a1 online resource (198 p.) 300 $aDescription based upon print version of record. 311 $a0-226-05191-9 311 $a0-226-05190-0 320 $aIncludes bibliographical references and index. 327 $aFranchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control. 330 $aMcDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. All this firsthand experience gave him unprecedented access to the hopes and aspirations of franchisees. His book closely traces different franchisees and follows them as their dreams of wealth and independence buckle beneath the weight of frustrating logistics and contractual technicalities. Through extensive interviews and research, Birkeland not only discovers what makes franchisees succeed or fail, he uncovers the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he uncovers the numerous challenges that franchisees face in making their businesses succeed. 606 $aFranchises (Retail trade)$zUnited States$xManagement 606 $aNew business enterprises$zUnited States$xManagement 606 $aEntrepreneurship$zUnited States 606 $aFranchises (Retail trade)$zUnited States$vCase studies 608 $aElectronic books. 615 0$aFranchises (Retail trade)$xManagement. 615 0$aNew business enterprises$xManagement. 615 0$aEntrepreneurship 615 0$aFranchises (Retail trade) 676 $a658.8/708 700 $aBirkeland$b Peter M$048589 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459322903321 996 $aFranchising dreams$92262188 997 $aUNINA