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100   $a20101201d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe copywriting sourcebook$b[electronic resource] $ehow to write better copy, faster : for everything from ads to websites /$fAndy Maslen
210   $aLondon $cMarshall Cavendish Business$d2010
215   $a1 online resource (315 p.)
300   $aDescription based upon print version of record.
311   $a0-462-09974-1 
320   $aIncludes bibliographical references and index.
327   $aCover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index
330   $aIt's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.
606   $aAdvertising copy
606   $aMarketing
608   $aElectronic books.
615  0$aAdvertising copy.
615  0$aMarketing.
676   $a659.132
676   $a659.1322
700   $aMaslen$b Andy$0896764
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459295403321
996   $aThe copywriting sourcebook$92003523
997   $aUNINA