LEADER 03662oam 2200673I 450 001 9910459012303321 005 20200520144314.0 010 $a1-135-17690-6 010 $a1-135-17691-4 010 $a1-283-04522-2 010 $a9786613045225 010 $a0-203-86356-9 024 7 $a10.4324/9780203863565 035 $a(CKB)2560000000059902 035 $a(EBL)646531 035 $a(OCoLC)707067595 035 $a(SSID)ssj0000467936 035 $a(PQKBManifestationID)12210748 035 $a(PQKBTitleCode)TC0000467936 035 $a(PQKBWorkID)10496770 035 $a(PQKB)10469947 035 $a(MiAaPQ)EBC646531 035 $a(PPN)156741199 035 $a(Au-PeEL)EBL646531 035 $a(CaPaEBR)ebr10452683 035 $a(CaONFJC)MIL304522 035 $a(OCoLC)710992342 035 $a(EXLCZ)992560000000059902 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe connected customer $ethe changing nature of consumer and business markets /$fedited by Stefan Wuyts. [et al.] 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (372 p.) 300 $aDescription based upon print version of record. 311 $a1-138-99776-5 311 $a1-84872-837-9 320 $aIncludes bibliographical references and indexes. 327 $aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. 330 $aIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aMarketing 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aBranding (Marketing) 615 0$aMarketing. 676 $a658.8/342 701 $aWuyts$b Stefan$0936961 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459012303321 996 $aThe connected customer$92110310 997 $aUNINA LEADER 01591nam2 2200349 i 450 001 PAR1205342 005 20251003044308.0 010 $a9788859807599 020 $aIT$b2012-5858 100 $a20220711d2012 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 183 1$6z01$anc$2RDAcarrier 200 1 $aˆ16: ‰Impresa e lavoro. Tomo quarto, [4]$f[a cura di Guido Uberto Tedeschi at al.] 205 $a2. ed 210 $aTorino$cUTET giuridica$d2012 215 $aX, 670 p.$d25 cm. 461 1$1001CFI0012377$12001 $aTrattato di diritto privato$fdiretto da Pietro Rescigno$v16 606 $aSOCIETA $xDIRITTO$2FIR$3MILC014539$9E 676 $a346.066$9DIRITTO DELLE SOCIETA (COMPAGNIE)$v21 696 $aAspetti giuridici 699 $aDiritto$zAspetti giuridici 702 1$aTedeschi$b, Guido Uberto$3LO1V035969 801 3$aIT$bIT-000000$c20220711 850 $aIT-BN0095 $aIT-AV0007 912 $aPAR1205342 950 2$aBiblioteca Centralizzata di Ateneo$cv. 1- 3.2(3. copia),4.3 (2. copia), 5.1 (3.copia); 6.2-8.2 (2. copia),9.1-11.3 (3. copia),12.4-13.5 (2. copia),14.6 (3. copia), 15.1-15.2 (2. copia);16.2 (2. copia); 16.4;17.3 (3. copia)-19.1 (2. copia)-20.1 (3. copia)-21-22 (2. copia)$d 01TRA 2 TRADDP$e 01S 0090012855 VMA (0016.4 (2. ed. v. 16.4 (Precedente collocazione (S) 346.45 TRA RES)$fB $h20121115$i20121115 977 $a 01$a AV 996 $aImpresa e lavoro. Tomo quarto,$91479253 997 $aUNISANNIO