LEADER 01436nam0-2200373---450- 001 990009151960403321 005 20100223143627.0 010 $a84-7225-846-7 035 $a000915196 035 $aFED01000915196 035 $a(Aleph)000915196FED01 035 $a000915196 100 $a20100223d2005----km-y0itay50------ba 101 2 $agrc$acat 102 $aES 105 $ay---a---001cy 200 1 $aHomilies sobre el Parenostre$aHomilies sobre les benaurances$fGregori de Nissa$gintroducció, text revisat, traducció i notes de Josep Vives 210 $aBarcelona$cFundació Bernat Metge$d2005 215 $a218 p. (56-121, 124-218 doppie)$d21 cm 225 1 $aCollecció catalana dels clàssics grecs i llatins$etext i traducció$fFundació Bernat Metge$iEscriptors cristians$v347 500 10$aDe oratione dominica orationes quinque$m$921770 500 10$aOrationes octo de beatudinibus$m$921771 676 $a226 676 $a226.9 700 0$aGregorius Nyssenus,$csanto$f$0181219 702 1$aVives,$bJosep$f<1928- > 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009151960403321 952 $aP2B-600-FBM-GREG.NYSS.-425A-2005$bDip.Fil.mod. 16403$fFLFBC$mB10-17110 959 $aFLFBC 996 $aDe oratione dominica orationes quinque$921770 996 $aOrationes octo de beatudinibus$921771 997 $aUNINA LEADER 03716oam 2200733I 450 001 9910459007803321 005 20200520144314.0 010 $a1-135-17732-5 010 $a1-135-17733-3 010 $a1-282-57599-6 010 $a9786612575990 010 $a0-203-86198-1 024 7 $a10.4324/9780203861981 035 $a(CKB)2670000000009302 035 $a(EBL)484727 035 $a(OCoLC)609418816 035 $a(SSID)ssj0000366891 035 $a(PQKBManifestationID)12145620 035 $a(PQKBTitleCode)TC0000366891 035 $a(PQKBWorkID)10418461 035 $a(PQKB)11446925 035 $a(MiAaPQ)EBC484727 035 $a(Au-PeEL)EBL484727 035 $a(CaPaEBR)ebr10371630 035 $a(CaONFJC)MIL257599 035 $a(EXLCZ)992670000000009302 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aTrademarks, brands and competitiveness /$fedited by Teresa da Silva Lopes and Paul Duguid 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (271 p.) 225 1 $aRoutledge international studies in business history ;$v19 300 $aDescription based upon print version of record. 311 $a0-415-63573-X 311 $a0-415-77693-7 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition 327 $aPart III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index 330 $aThis book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.Brands and trademarks are usually discussed from the perspective of marketing. This 410 0$aRoutledge international studies in business history ;$v19. 606 $aBrand name products$xHistory 606 $aTrademarks$xHistory 606 $aCommerce$xHistory 606 $aCompetition 608 $aElectronic books. 615 0$aBrand name products$xHistory. 615 0$aTrademarks$xHistory. 615 0$aCommerce$xHistory. 615 0$aCompetition. 676 $a658.8/27 676 $a658.827 701 $aDuguid$b Paul$f1954-$0144875 701 $aLopes$b Teresa da Silva$f1968-$0935119 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459007803321 996 $aTrademarks, brands and competitiveness$92447342 997 $aUNINA