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010   $a1-282-57599-6
010   $a9786612575990
010   $a0-203-86198-1
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035   $a(EBL)484727
035   $a(OCoLC)609418816
035   $a(SSID)ssj0000366891
035   $a(PQKBManifestationID)12145620
035   $a(PQKBTitleCode)TC0000366891
035   $a(PQKBWorkID)10418461
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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aTrademarks, brands and competitiveness /$fedited by Teresa da Silva Lopes and Paul Duguid
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (271 p.)
225 1 $aRoutledge international studies in business history ;$v19
300   $aDescription based upon print version of record.
311   $a0-415-63573-X 
311   $a0-415-77693-7 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
327   $aPart III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index
330   $aThis book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.Brands and trademarks are usually discussed from the perspective of marketing. This
410  0$aRoutledge international studies in business history ;$v19.
606   $aBrand name products$xHistory
606   $aTrademarks$xHistory
606   $aCommerce$xHistory
606   $aCompetition
608   $aElectronic books.
615  0$aBrand name products$xHistory.
615  0$aTrademarks$xHistory.
615  0$aCommerce$xHistory.
615  0$aCompetition.
676   $a658.8/27
676   $a658.827
701   $aDuguid$b Paul$f1954-$0144875
701   $aLopes$b Teresa da Silva$f1968-$0935119
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459007803321
996   $aTrademarks, brands and competitiveness$92447342
997   $aUNINA