LEADER 03716oam 2200733I 450 001 9910459007803321 005 20200520144314.0 010 $a1-135-17732-5 010 $a1-135-17733-3 010 $a1-282-57599-6 010 $a9786612575990 010 $a0-203-86198-1 024 7 $a10.4324/9780203861981 035 $a(CKB)2670000000009302 035 $a(EBL)484727 035 $a(OCoLC)609418816 035 $a(SSID)ssj0000366891 035 $a(PQKBManifestationID)12145620 035 $a(PQKBTitleCode)TC0000366891 035 $a(PQKBWorkID)10418461 035 $a(PQKB)11446925 035 $a(MiAaPQ)EBC484727 035 $a(Au-PeEL)EBL484727 035 $a(CaPaEBR)ebr10371630 035 $a(CaONFJC)MIL257599 035 $a(EXLCZ)992670000000009302 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aTrademarks, brands and competitiveness /$fedited by Teresa da Silva Lopes and Paul Duguid 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (271 p.) 225 1 $aRoutledge international studies in business history ;$v19 300 $aDescription based upon print version of record. 311 $a0-415-63573-X 311 $a0-415-77693-7 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition 327 $aPart III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index 330 $aThis book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.Brands and trademarks are usually discussed from the perspective of marketing. This 410 0$aRoutledge international studies in business history ;$v19. 606 $aBrand name products$xHistory 606 $aTrademarks$xHistory 606 $aCommerce$xHistory 606 $aCompetition 608 $aElectronic books. 615 0$aBrand name products$xHistory. 615 0$aTrademarks$xHistory. 615 0$aCommerce$xHistory. 615 0$aCompetition. 676 $a658.8/27 676 $a658.827 701 $aDuguid$b Paul$f1954-$0144875 701 $aLopes$b Teresa da Silva$f1968-$0935119 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459007803321 996 $aTrademarks, brands and competitiveness$92447342 997 $aUNINA LEADER 05085nam 22007215 450 001 9910337832403321 005 20251010085408.0 010 $a3-662-58784-X 024 7 $a10.1007/978-3-662-58784-3 035 $a(CKB)4100000008493448 035 $a(MiAaPQ)EBC5796408 035 $a(DE-He213)978-3-662-58784-3 035 $a(PPN)242821650 035 $a(EXLCZ)994100000008493448 100 $a20190621d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPromoting Competition in Innovation Through Merger Control in the ICT Sector $eA Comparative and Interdisciplinary Study /$fby Kalpana Tyagi 205 $a1st ed. 2019. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2019. 215 $a1 online resource (325 pages) 225 1 $aMunich Studies on Innovation and Competition,$x2199-7470 ;$v10 311 08$a3-662-58783-1 327 $aIntroduction -- Part I Merger Review -- (Ir-) Relevant Markets in the High Technology Sector (?).-Salient Features of the ICT Sector -- Theory of Harm: Unilateral Effects in ICT Mergers -- Theories of Harm: Vertical Effects in ICT Mergers -- Theories of Harm: Conglomerate Effects and Types of Evidence -- Merger Control in the EU and the UK -- Merger Control in the US -- Part II Merger Remedies and Merger Remedy-related Arbitration -- Mergers, Innovation and Remedies? Design -- Merger Remedies -- Structural Remedies -- Non-structural Remedies -- Remedies in the Telecommunications Sector -- Merger Remedy-Related Arbitration: une innovation suprenante -- RTI v. Sky: The First Reported Case of Merger Remedy Related Arbitration -- Monitoring Trustee -- Part III Big Data Mergers: Merger Review and Remedies -- Big Data and Merger Control -- Part IV Summary, Conclusions and the Road Ahead -- Summary, Conclusions and Further Research. 330 $aThis book addresses the question of how competition authorities assess mergers in the Information Communication Technology (ICT) sector so as to promote competition in innovation. A closer look at the question reveals that it is far more complex and difficult to answer for the ICT, telecommunications and multi-sided platform (MSP) economy than for more traditional sectors of the economy. This has led many scholars to re-think and question whether the current merger control framework is suitable for the ICT sector, which is often also referred to as the new economy. The book pursues an interdisciplinary approach combining insights from law, economics and corporate strategy. Further, it has a comparative dimension, as it discusses the practices of the US, the EU and, wherever relevant, of other competition authorities from around the globe. Considering that the research was conducted in the EU, the practices of the European Commission remain a key aspect of the content. Considering its normative dimension, the book concentrates on the substantive aspects of merger control. To facilitate a better understanding of the most important points, the book also offers a brief overview of the procedural aspects of merger control in the EU, the US and the UK, and discusses recent amendments to Austrian and German law regarding the notification threshold. Given its scope, the book offers an invaluable guide for competition law scholars, practitioners in the field, and competition authorities worldwide. 410 0$aMunich Studies on Innovation and Competition,$x2199-7470 ;$v10 606 $aInformation technology$xLaw and legislation 606 $aMass media$xLaw and legislation 606 $aCommercial law 606 $aConflict of laws 606 $aConflict of laws 606 $aInternational law 606 $aComparative law 606 $aComputers$xLaw and legislation 606 $aEuropean Economic Community 606 $aIT Law, Media Law, Intellectual Property 606 $aBusiness Law 606 $aPrivate International Law, International and Foreign Law, Comparative Law 606 $aLegal Aspects of Computing 606 $aEuropean Economic Law 615 0$aInformation technology$xLaw and legislation. 615 0$aMass media$xLaw and legislation. 615 0$aCommercial law. 615 0$aConflict of laws. 615 0$aConflict of laws. 615 0$aInternational law. 615 0$aComparative law. 615 0$aComputers$xLaw and legislation. 615 0$aEuropean Economic Community. 615 14$aIT Law, Media Law, Intellectual Property. 615 24$aBusiness Law. 615 24$aPrivate International Law, International and Foreign Law, Comparative Law. 615 24$aLegal Aspects of Computing. 615 24$aEuropean Economic Law. 676 $a338.6048094 700 $aTyagi$b Kalpana$4aut$4http://id.loc.gov/vocabulary/relators/aut$0786364 906 $aBOOK 912 $a9910337832403321 996 $aPromoting Competition in Innovation Through Merger Control in the ICT Sector$91751101 997 $aUNINA