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100   $a20110831d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aSupermarket differentiation in the UK$b[electronic resource] $ea theoretical and empirical investigation /$fCornelia Obitz
210   $aHamburg $cDiplomica Verlag$d2009
215   $a1 online resource (68 p.)
300   $aTitle from cover.
311   $a3-8366-7029-1 
320   $aIncludes bibliographical references.
327   $aSupermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix
330   $aThis book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With
606   $aSupermarkets$zGreat Britain
606   $aProduct differentiation
608   $aElectronic books.
615  0$aSupermarkets
615  0$aProduct differentiation.
676   $a381.45664002573
676   $a381/.45664/002573
700   $aObitz$b Cornelia$0866326
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458941403321
996   $aSupermarket differentiation in the UK$91933443
997   $aUNINA