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100   $a20130503d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPractical web analytics for user experience$b[electronic resource] $ehow analytics can help you understand your users /$fMichael Beasley
205   $a1st edition
210   $aAmsterdam $cMorgan Kaufmann, an imprint of Elsevier$d2013
215   $a1 online resource (251 p.)
300   $aDescription based upon print version of record.
311   $a0-12-404619-3 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
330   $aPractical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab
606   $aWeb usage mining
606   $aInternet users$xAttitudes
606   $aWeb site development
608   $aElectronic books.
615  0$aWeb usage mining.
615  0$aInternet users$xAttitudes.
615  0$aWeb site development.
676   $a006.3
700   $aBeasley$b Michael$f1980-$0903516
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458885003321
996   $aPractical web analytics for user experience$92019794
997   $aUNINA