LEADER 04182nam 2200685Ia 450 001 9910458884403321 005 20200520144314.0 010 $a0-470-63744-7 010 $a1-282-68677-1 010 $a9786612686771 010 $a0-470-63742-0 035 $a(CKB)2670000000018832 035 $a(EBL)529949 035 $a(OCoLC)639014096 035 $a(SSID)ssj0000397499 035 $a(PQKBManifestationID)11278437 035 $a(PQKBTitleCode)TC0000397499 035 $a(PQKBWorkID)10355831 035 $a(PQKB)11443573 035 $a(MiAaPQ)EBC529949 035 $a(Au-PeEL)EBL529949 035 $a(CaPaEBR)ebr10385882 035 $a(CaONFJC)MIL268677 035 $a(EXLCZ)992670000000018832 100 $a20100326d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternet management for nonprofits$b[electronic resource] $estrategies, tools & trade secrets /$fTed Hart ...[et. al.] 210 $aHoboken, NJ $cWiley$dc2010 215 $a1 online resource (435 p.) 225 1 $aThe AFP Fund development series 300 $aDescription based upon print version of record. 311 $a0-470-53956-9 320 $aIncludes bibliographical references and index. 327 $aInternet Management for Nonprofits: Strategies, Tools & Trade Secrets; The AFP Fund Development Series; Contents; Introduction; About the Editors; Part I: Effective Management and Leadership Tools; Chapter 1: The ROI of Social Media; Chapter 2: Path to Managing Your Organization Using Online Tools; Chapter 3: E-governance Is Good Governance; Chapter 4: Social Collaboration and Productivity; Chapter 5: Insight Tools for Surviving and Thriving; Chapter 6: Demystifying Online Metrics; Part II: Managing Fundraising and Building Communities Online 327 $aChapter 7: Managing Fundraising and Building Communities OnlineChapter 8: The Nonprofit Leader's Volunteer Recruitment and Retention Strategies; Appendix 8A: Highlights of America's Philanthropic and Volunteering Heritage; Appendix 8B: Creative Marketing Example; Chapter 9: How Successful Are Your Social Media Efforts?; Chapter 10: Social "Trysumers"; Chapter 11: Social Networks; Chapter 12: Prospect Modeling, Prospect Research; Chapter 13: No Borders; Part III: Making Technology Work for Your Organization; Chapter 14: Effective Web Design; Chapter 15: Multichannel Fundraising 327 $aAppendix 15A: Competency Profile of a Manager or Director of Integrated FundraisingChapter 16: 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft; Chapter 17: Mobile Technology; Case Study: Transforming Activists into Donors-Nicolas Hulot Foundation Case Study; Notes; AFP Code of Ethical Principles and Standards; A Donor Bill of Rights; Index 330 $aThe essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to 410 0$aAFP fund development series. 606 $aNonprofit organizations$xManagement 606 $aNonprofit organizations$xComputer network resources 606 $aFund raising$xComputer network resources 606 $aInternet 608 $aElectronic books. 615 0$aNonprofit organizations$xManagement. 615 0$aNonprofit organizations$xComputer network resources. 615 0$aFund raising$xComputer network resources. 615 0$aInternet. 676 $a004.67/8068 701 $aHart$b Ted$f1964-$0877172 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458884403321 996 $aInternet management for nonprofits$91958553 997 $aUNINA