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035   $a(PQKBTitleCode)TC0000402410
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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSustainable marketing of cultural and heritage tourism /$fDeepak [i.e. Deepack] Chhabra
210  1$aMilton Park, Abingdon, Oxon ;$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (253 p.)
225 1 $aRoutledge critical studies in tourism, business and management
300   $aDescription based upon print version of record.
311   $a1-138-88073-6 
311   $a0-415-77704-6 
320   $aIncludes bibliographical references (p. [203]-226) and index.
327   $aBook Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; Index
330   $aCultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used
410  0$aRoutledge critical studies in tourism, business and management.
606   $aHeritage tourism
606   $aTourism$xMarketing
606   $aSustainable development
606   $aCultural property$xRepatriation
608   $aElectronic books.
615  0$aHeritage tourism.
615  0$aTourism$xMarketing.
615  0$aSustainable development.
615  0$aCultural property$xRepatriation.
676   $a910.68/8
700   $aChhabra$b Deepak$f1963-$0515541
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458884303321
996   $aSustainable marketing of cultural and heritage tourism$9855022
997   $aUNINA