LEADER 03719oam 2200697Mn 450 001 9910458858203321 005 20211008223325.0 010 $a1-315-43172-6 010 $a1-315-43173-4 010 $a1-59874-757-6 024 3 $a9781315431734 035 $a(CKB)2560000000052493 035 $a(EBL)677777 035 $a(OCoLC)711747369 035 $a(SSID)ssj0000483529 035 $a(PQKBManifestationID)12203068 035 $a(PQKBTitleCode)TC0000483529 035 $a(PQKBWorkID)10529329 035 $a(PQKB)10464445 035 $a(MiAaPQ)EBC677777 035 $a(OCoLC)1055366385 035 $a(OCoLC-P)1055366385 035 $a(FlBoTFG)9781315431734 035 $a(EXLCZ)992560000000052493 100 $a20160809j20160616 ky 0 101 0 $aeng 135 $aur|n||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aConsuming Ancient Egypt 210 $aNew York $cRoutledge$dJune 2016$aFlorence $cTaylor & Francis Group [distributor] 215 $a1 online resource (264 p.) 225 1 $aEncounters With Ancient Egypt 300 $aDescription based upon print version of record. 311 $a1-138-40434-9 311 $a1-59874-203-5 327 $aSeries Editor's Foreword; Contents; Contirbutors; List of Figures; 1. Introduction - Tea with a Mummy: the consumer's View of Egypt's Immemorial Appeal; 2. 'Mummymania' for the Masses - is Egyptology Cursed by the Mummy's Curse?; 3. How to Stage Aida; 4. Vicent Lleo's Operetta: La Corte de Faraon; 5. Egypt in Hollywood: Pharaohs of the Fifties; 6. Lost in Time and Space: Ancient Egypt in Museums; 7. 'Acquisitions of the British Museum, 1998'; 8. Selling Egypt: Encounters at Kahn el-Khalili; 9. Egypt's Past Regenerated by its Own People; 10. What do Tourists Learn of Egypt? 327 $a11. 'Wonderful Things': Publishing Egypt in Word and Image12. Hijaking Images: Ancient Egypt in French Commercial Advertising; 13. Alternative Egypts; 14. Ancient Egypt on the Small Screen - from Fact to Faction in the UK; References; Index 330 8 $aAnnotation$bConsuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic. 410 0$aEncounters With Ancient Egypt 606 $aCivilization -- Egyptian influences 606 $aEgypt -- Antiquities 606 $aEgypt -- Civilization -- To 332 B.C 606 $aEgyptology 607 $aEgypt$xCivilization$yTo 332 B.C 608 $aElectronic books. 615 4$aCivilization -- Egyptian influences. 615 4$aEgypt -- Antiquities. 615 4$aEgypt -- Civilization -- To 332 B.C. 615 4$aEgyptology. 676 $a932 676 $a932.01 22 702 $aMacDonald$b Sally$4edt 702 $aRice$b Michael$f1928-2013,$4edt 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910458858203321 996 $aConsuming Ancient Egypt$92489526 997 $aUNINA