LEADER 05429nam 2200697Ia 450 001 9910458827603321 005 20200520144314.0 010 $a1-282-54762-3 010 $a9786612547621 010 $a0-470-63492-8 035 $a(CKB)2670000000011102 035 $a(EBL)487673 035 $a(OCoLC)607552634 035 $a(SSID)ssj0000404065 035 $a(PQKBManifestationID)11264361 035 $a(PQKBTitleCode)TC0000404065 035 $a(PQKBWorkID)10437920 035 $a(PQKB)11300686 035 $a(MiAaPQ)EBC487673 035 $a(CaSebORM)9780470562314 035 $a(PPN)147508533 035 $a(Au-PeEL)EBL487673 035 $a(CaPaEBR)ebr10385893 035 $a(CaONFJC)MIL254762 035 $a(EXLCZ)992670000000011102 100 $a20100105d2010 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced Web metrics with Google Analytics$b[electronic resource] /$fBrian Clifton 205 $a2nd ed. 210 $aIndianapolis, IN $cWiley$dc2010 215 $a1 online resource (531 p.) 225 1 $aSerious skills. 300 $aDescription based upon print version of record. 311 $a0-470-56231-5 320 $aIncludes bibliographical references and index. 327 $aAdvanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Website Measurement-Why Do This?; Information Web Analytics Can Provide; Where to Start; Decisions Web Analytics Can Help You Make; The ROI of Web Analytics; How Web Analytics Helps You Understand Your Web Traffic; Where Web Analytics Fits In; Where to Get Help; Summary 327 $aChapter 2: Available Methodologies and Their Accuracy Page Tags and Logfiles; Cookies in Web Analytics; Understanding Web Analytics Data Accuracy; Improving the Accuracy of Web Analytics Data; Privacy Considerations for the Web Analytics Industry; Summary; Chapter 3: Google Analytics Features, Benefits, and Limitations; Key Features and Capabilities of Google Analytics; How Google Analytics Works; What Google Analytics Cannot Do; Google Analytics and Privacy; How Is Google Analytics Different?; What Is Urchin?; Summary; Part II: Using Google Analytics Reports 327 $aChapter 4: Using the Google Analytics Interface Discoverability and Initial Report Access; Navigating Your Way Around: Report Layout; Summary; Chapter 5: Reports Explained; The Dashboard Overview; The Top Reports; Understanding Page Value; Understanding Data Sampling; Summary; Part III: Implementing Google Analytics; Chapter 6: Getting Up and Running with Google Analytics; Creating Your Google Analytics Account; Tagging Your Pages; Back Up: Keeping a Local Copy of Your Data; Using Accounts and Profiles; Agencies and Hosting Providers: Setting Up Client Accounts 327 $aGetting Ad Words Data: Linking to Your Ad Words Account Getting Ad Sense Data: Linking to Your Ad Sense Account; Common Pre-implementation Questions; Summary; Chapter 7: Advanced Implementation; _trackPageview(): the Google Analytics Workhorse; Tracking E-commerce Transactions; Campaign Tracking; Event Tracking; Customizing the GATC; Summary; Chapter 8: Best-Practices Configuration Guide; Initial Configuration; Goal Conversions and Funnels; Why Segmentation Is Important; Choosing Advanced Segments versus Profile Filters; Profile Segments: Segmenting Visitors Using Filters 327 $aReport Segments: Segmenting Visitors Using Advanced Segments Summary; Chapter 9: Google Analytics Hacks; Why Hack an Existing Product?; Customizing the List of Recognized Search Engines; Labeling Visitors, Sessions, and Pages; Tracking Error Pages and Broken Links; Tracking Referral URLs from Pay-Per-Click Networks; Site Overlay: Differentiating Links to the Same Page; Matching Specific Transactions to Specific Referral Data; Tracking Links to Direct Downloads; Changing the Referrer Credited for a Goal Conversion; Roll-up Reporting; Summary 327 $aPart IV: Using Visitor Data to Drive Website Improvement 330 $aPacked with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performa 410 0$aSerious skills. 606 $aWeb usage mining 606 $aInternet users$xStatistics$xData processing 608 $aElectronic books. 615 0$aWeb usage mining. 615 0$aInternet users$xStatistics$xData processing. 676 $a006.3 700 $aClifton$b Brian$f1969-$0954610 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458827603321 996 $aAdvanced Web metrics with Google Analytics$92159268 997 $aUNINA LEADER 06413nam 22007575 450 001 9910437852503321 005 20250530163309.0 010 $a4-431-53924-7 024 7 $a10.1007/978-4-431-53924-7 035 $a(CKB)3710000000024455 035 $a(EBL)972150 035 $a(OCoLC)862937899 035 $a(SSID)ssj0001049029 035 $a(PQKBManifestationID)11550593 035 $a(PQKBTitleCode)TC0001049029 035 $a(PQKBWorkID)11018790 035 $a(PQKB)10431188 035 $a(DE-He213)978-4-431-53924-7 035 $a(MiAaPQ)EBC972150 035 $a(PPN)176125922 035 $a(EXLCZ)993710000000024455 100 $a20131020d2013 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMyelinated Fibers and Saltatory Conduction in the Shrimp $eThe Fastest Impulse Conduction in the Animal Kingdom /$fby Ke Xu, Susumu Terakawa 205 $a1st ed. 2013. 210 1$aTokyo :$cSpringer Japan :$cImprint: Springer,$d2013. 215 $a1 online resource (121 p.) 300 $aDescription based upon print version of record. 311 08$a4-431-53923-9 320 $aIncludes bibliographical references and index. 327 $a""Foreword""; ""Preface""; ""About the Authors""; ""Contents""; ""Chapter 1: Introduction""; ""Chapter 2: The Penaeus Shrimp as an Experimental Marine Animal for Neurobiological Study""; ""2.1 Classification of Some Higher Species of Penaeus Shrimp""; ""2.2 Morphology of the Nervous System of the Penaeus Shrimp""; ""2.3 Myelinated Giant Fiber Preparation""; ""2.4 Axona???Axonal Giant Synapse Preparation""; ""2.5 Giant Neuron Preparation""; ""2.6 Stretch Receptor Preparation""; ""2.7 Cardiac Ganglion Preparation""; ""2.8 Overall View"" 327 $a""Chapter 3: Morphological Studies on the Myelin Sheath of Nerve Fibers""""3.1 Some Significant Events in the Morphological Studies of Nerve Fibers by Light Microscopy""; ""3.2 The Myelin Sheath of the Nerve Fibers of Vertebrates Studied by Electron Microscopy""; ""3.3 The Myelin-Like Sheath of the Nerve Fibers of Some Invertebrates Studied by Electron Microscopy""; ""3.4 The Myelin Sheath Was Concluded to Have Evolved in Vertebrates""; ""Chapter 4: Biochemical Studies on Myelin of the Nervous System""; ""4.1 Myelin Composition in Vertebrates"" 327 $a""4.2 Compositions of the Myelin Sheath in Penaeus Shrimp and Myelin-Like Sheath in Some Invertebrates""""Chapter 5: Myelin Sheath with a New Type of Fine Structure Found in the Nervous System of Penaeus Shrimp, an Invertebrate""; ""5.1 Necessary Conditions for Identification of the Myelin Sheath""; ""5.2 Specific Morphological Structures of the Myelinated Fibers of the Penaeus Shrimp""; ""5.3 Identification of the Location of the Axolemma and the Sheath Component in the Myelinated Fibers of the Penaeus Shrimp"" 327 $a""5.4 Specific Characteristics of the Fine Structure of the Myelin Sheath of the Penaeus Shrimp""""5.5 Electrical Properties of the Myelin Sheath Measured in the Giant Fiber Preparation of Penaeus japonicus""; ""5.6 Overall View of the Myelin Sheaths of Vertebrate and Invertebrate ( Penaeus Shrimp) Nerve Fibers""; ""Chapter 6: Two Unique Structures Discovered in the Myelinated Fibers of the Penaeus Shrimp""; ""6.1 Wide Extracellular Gap Space Filled with an Amorphous Gel Substance Under the Myelin Sheath of the Nerve Fibers of the ..."" 327 $a""6.2 Unique Thin Nucleated Wall Containing Microtubule Bundles and Tightly Enclosing the Axon of the Myelinated Fibers of th...""""6.3 Overall View of Two Specific Structures of the Myelinated Fibers of the Penaeus Shrimp""; ""Chapter 7: Studies on Impulse Conduction of Nerve Fibers""; ""7.1 Some Significant Events of Studying the Electrical Impulse of Nerve Fibers""; ""7.2 Mechanism of Impulse Conduction in Unmyelinated Nerve Fibers""; ""7.3 Experiments for Establishing the Saltatory Conduction Hypothesis with the Myelinated Fiber Preparations of Toad and Frog"" 327 $a""7.4 Difference in the Distribution of Ion Channels in the Axoplasmic Membranes Between Unmyelinated and Myelinated Fibers o..."" 330 $aIn 1961, neurobiologists found that the conduction velocity of the nerve impulse in the giant nerve fiber of the Penaeus shrimp abdominal nerve cord was over 200 m/s, the highest speed of information transmission ever observed in the animal kingdom. The peculiar myelin sheath with its unique nodal structure and the electrical properties of the nerve fibers of the shrimp have continued to be investigated for a quarter of century and are now fully described in this book. The investigation dispels the commonly held belief that the fastest recorded impulse conduction is about 120 m/s in the thickest vertebrate myelinated nerve fibers. In the shrimp, researchers found a completely novel type of functional node in the giant fiber which they designated as the fenestration node. In portions of the myelinated fiber, the fenestration node furnished the sites of excitation. Also discovered was a new strategy for increasing impulse conduction in the shrimp. The book includes a section on the formation of the fenestration node and the discovery of a strategy that allows the shrimp to escape its predators by an action of the fastest velocity. The data presented in this volume on the myelin sheath of invertebrates present a new direction for this field and a rich source of information for neurobiologists worldwide. 606 $aNeurosciences 606 $aBiochemistry 606 $aCytology 606 $aBiological transport 606 $aCell membranes 606 $aNeuroscience 606 $aChemical Biology 606 $aCell Biology 606 $aMembrane Trafficking 615 0$aNeurosciences. 615 0$aBiochemistry. 615 0$aCytology. 615 0$aBiological transport. 615 0$aCell membranes. 615 14$aNeuroscience. 615 24$aChemical Biology. 615 24$aCell Biology. 615 24$aMembrane Trafficking. 676 $a307 700 $aXu$b Ke$4aut$4http://id.loc.gov/vocabulary/relators/aut$0654492 702 $aTerakawa$b Susumu$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910437852503321 996 $aMyelinated Fibers and Saltatory Conduction in the Shrimp$92522640 997 $aUNINA