LEADER 02787nam 22006134a 450 001 9910458810203321 005 20200520144314.0 010 $a0-470-63305-0 010 $a1-282-65657-0 010 $a9786612656576 010 $a0-470-63303-4 035 $a(CKB)2670000000032872 035 $a(EBL)554985 035 $a(OCoLC)651601880 035 $a(SSID)ssj0000423907 035 $a(PQKBManifestationID)11310999 035 $a(PQKBTitleCode)TC0000423907 035 $a(PQKBWorkID)10470652 035 $a(PQKB)11668715 035 $a(MiAaPQ)EBC554985 035 $a(Au-PeEL)EBL554985 035 $a(CaPaEBR)ebr10419423 035 $a(CaONFJC)MIL265657 035 $a(EXLCZ)992670000000032872 100 $a20100324d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe networked nonprofit$b[electronic resource] $econnecting with social media to drive change /$fBeth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg 205 $a1st ed. 210 $aSan Francisco $cJossey-Bass$dc2010 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-54797-9 320 $aIncludes bibliographical references and index. 327 $aIntroducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks. 330 $a"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--$cProvided by publisher. 606 $aNonprofit organizations 606 $aSocial networks 608 $aElectronic books. 615 0$aNonprofit organizations. 615 0$aSocial networks. 676 $a658/.044 700 $aKanter$b Beth$f1957-$0893174 701 $aFine$b Allison H.$f1964-$0893175 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458810203321 996 $aThe networked nonprofit$91994917 997 $aUNINA