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010   $a1-282-78819-1
010   $a9786612788192
010   $a0-299-15253-7
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035   $a(OCoLC)669499136
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100   $a19960410d1996      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe great American blow-up$b[electronic resource] $epuffery in advertising and selling /$fIvan L. Preston
205   $aRev. ed.
210   $aMadison, Wis. $cUniversity of Wisconsin Press$dc1996
215   $a1 online resource (252 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-299-15254-5 
311   $a0-299-15250-2 
320   $aIncludes bibliographical references (p. 197-227) and index.
606   $aAdvertising$zUnited States
606   $aSelling
606   $aAdvertising laws$zUnited States
608   $aElectronic books.
615  0$aAdvertising
615  0$aSelling.
615  0$aAdvertising laws
676   $a659.1
700   $aPreston$b Ivan L.$f1931-$0893611
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458688303321
996   $aThe great American blow-up$91996157
997   $aUNINA