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010   $a1-281-20426-9
010   $a9786611204266
010   $a0-470-28802-7
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100   $a20071102d2008      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aRules to break and laws to follow$b[electronic resource] $ehow your business can beat the crisis of short-termism /$fDon Peppers, Martha Rogers
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2008
215   $a1 online resource (317 p.)
225 1 $aMicrosoft executive leadership series
300   $aSeries statement from jacket.
311   $a1-119-09080-6 
311   $a0-470-22754-0 
320   $aIncludes bibliographical references (p. 257-283) and index.
327   $aRules to Break and Laws to Follow; Contents; Chapter 1: False Assumptions; Chapter 2: "Value" Is the New "Profit"; Chapter 3: Customers Are a Scarce Resource; Chapter 4: In the Long Term, the Good Guys Really Do Win; Chapter 5: Increasing the Value of Your Business; Chapter 6: Culture Rules; Chapter 7: Capitalism Redux: Greed Is Good, But Trust Is Even Better; Chapter 8: Customers and Honeybees; Chapter 9: Oops! Mistakes Happen: Recovering Lost Trust; Chapter 10: Innovate or Die; Chapter 11: Order and Chaos; Chapter 12: The Wisdom of Dissent; Chapter 13: Engaged and Enabled
327   $aChapter 14: Leaders Needed. Inquire Within Notes; References; Index
330   $aPraise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism ""A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally
410  0$aMicrosoft executive leadership series.
606   $aSuccess in business
606   $aCustomer relations
608   $aElectronic books.
615  0$aSuccess in business.
615  0$aCustomer relations.
676   $a658.4/09
700   $aPeppers$b Don$0145700
701   $aRogers$b Martha$f1952-$0145701
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458610803321
996   $aRules to break and laws to follow$91938513
997   $aUNINA