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010   $a9786610331208
010   $a1-134-74316-5
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035   $a(CaPaEBR)ebr10057142
035   $a(CaONFJC)MIL33120
035   $a(OCoLC)560389430
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100   $a20180331d1997      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing the museum /$fFiona McLean
210  1$aLondon ;$aNew York :$cRoutledge,$d1997.
215   $a257 p. $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-415-10392-4 
311   $a0-415-15293-3 
320   $aIncludes bibliographical references (p. 232-245) and index.
327   $apart, Part I Issues and challenges -- chapter Introduction -- chapter 1 The museum context -- chapter 2 The marketing context -- chapter 3 The museum's environment -- chapter 4 Museums and the public -- part, Part II The practice -- chapter 5 The museum's markets -- chapter 6 The museum product -- chapter 7 Communicating the museum product -- chapter 8 Resource attraction -- chapter 9 Implementing the marketing effort -- chapter 10 Future developments for marketing the museum.
606   $aMuseums$xMarketing
606   $aMuseums$xManagement
608   $aElectronic books.
615  0$aMuseums$xMarketing.
615  0$aMuseums$xManagement.
676   $a069/.5
700   $aMcLean$b Fiona$f1961,$0981811
801  0$bFlBoTFG
801  1$bFlBoTFG
906   $aBOOK
912   $a9910458610703321
996   $aMarketing the museum$92240736
997   $aUNINA