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010   $a9786611251024
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100   $a20120327d2001      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing$b[electronic resource] $ethe retro revolution /$fStephen Brown
210   $aLondon $cSAGE$dc2001
215   $a1 online resource (273 p.)
300   $aDescription based upon print version of record.
311   $a1-4462-2028-1 
311   $a0-7619-6851-2 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
327   $aPART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index
330 8 $aThis text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.
606   $aMarketing
606   $aSelling
608   $aElectronic books.
615  0$aMarketing.
615  0$aSelling.
676   $a658.8
700   $aBrown$b Stephen$f1955 March 23-$0117558
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801  1$bStDuBDS
906   $aBOOK
912   $a9910458609503321
996   $aMarketing$92475107
997   $aUNINA