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010   $a9786612986918
010   $a0-85724-448-5
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100   $a20110225d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aInternational marketing$b[electronic resource] $eemerging markets /$fedited by Shaoming Zou, Huifen Fu
205   $a1st ed.
210   $aUnited Kingdom $cEmerald$d2011
215   $a1 online resource (321 p.)
225 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 21
300   $aDescription based upon print version of record.
311   $a0-85724-447-7 
320   $aIncludes bibliographical references.
327   $aFront page; International Marketing: Emerging Markets; Copyright page; Contents; List of contributors; International Marketing and Emerging Markets: An Introduction to the AIM Volume 21; Chapter 1. Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector; Chapter 2. Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America; Chapter 3. Fuelling India's Retail Boom - What Should Be the Right Policy?; Chapter 4. Fashion Retailing in China: An Examination of its Development and Issues
327   $aChapter 5. Advertising Appeals Strategy: Moderating Effect on the Relationship between Innovation and customer equity drivers in ChinaChapter 6. The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China; Chapter 7. Hallmarks in the Development of Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service Quality; Chapter 8. Examining the Determinants of Interfunctional Coordination and Export performance: An investigation of Brazilian Exporters
327   $aChapter 9. Differences between High- and Low-performing Exporting Firms in a Developing CountryChapter 10. Predicting and Explaining Complaint Intention and Behaviour of Malaysian Consumers: An Application of the Planned Behaviour Theory; Chapter 11. A Comparative Study of Location Choice for Overseas R&D Investment Of TNCS: An Empirical Study of the United States and Japan Based on Panel Data; Chapter 12. Cross-cultural Communication: East vs. West
330   $aThis volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.
410  0$aAdvances in international marketing ;$vv. 21.
606   $aExport marketing
608   $aElectronic books.
615  0$aExport marketing.
676   $a658.8
676   $a658.84091724
676   $a658.848
701   $aZou$b Shaoming$0872644
701   $aFu$b Huifen$0930680
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458562803321
996   $aInternational marketing$92093408
997   $aUNINA