LEADER 02365nam 2200565 a 450 001 9910462651503321 005 20200520144314.0 010 $a1-118-65297-5 035 $a(CKB)2670000000388447 035 $a(EBL)1313515 035 $a(OCoLC)835118553 035 $a(SSID)ssj0000916922 035 $a(PQKBManifestationID)11551565 035 $a(PQKBTitleCode)TC0000916922 035 $a(PQKBWorkID)10891191 035 $a(PQKB)10354854 035 $a(MiAaPQ)EBC1313515 035 $a(DLC) 2013013399 035 $a(CaSebORM)9781118653579 035 $a(Au-PeEL)EBL1313515 035 $a(CaPaEBR)ebr10728379 035 $a(EXLCZ)992670000000388447 100 $a20130329d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLaddering$b[electronic resource] $eunlocking the potential of consumer behavior /$fEric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw] 205 $a1st edition 210 $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013 215 $a1 online resource (226 p.) 300 $aIncludes index. 311 $a1-118-65357-2 311 $a1-118-56612-2 327 $aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 330 $aMarketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze 606 $aConsumer behavior 608 $aElectronic books. 615 0$aConsumer behavior. 676 $a658.8/342 700 $aHoltzclaw$b Eric$f1973-$0892751 701 $aHoltzclaw$b Kaitlyn$0892752 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462651503321 996 $aLaddering$91994290 997 $aUNINA LEADER 02387nam 2200553 450 001 9910458474303321 005 20200520144314.0 010 $a1-4438-5962-1 035 $a(CKB)2550000001313852 035 $a(EBL)1706880 035 $a(SSID)ssj0001305801 035 $a(PQKBManifestationID)11754970 035 $a(PQKBTitleCode)TC0001305801 035 $a(PQKBWorkID)11257850 035 $a(PQKB)11376662 035 $a(MiAaPQ)EBC1706880 035 $a(Au-PeEL)EBL1706880 035 $a(CaPaEBR)ebr10879352 035 $a(CaONFJC)MIL617168 035 $a(OCoLC)881843700 035 $a(EXLCZ)992550000001313852 100 $a20140618h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPandora's box $elooking into the conditions of ageing single women in Mindanao /$fby Jennifer M. Arbiol 210 1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (126 p.) 300 $aDescription based upon print version of record. 311 $a1-4438-5689-4 311 $a1-306-85917-4 320 $aIncludes bibliographical references. 327 $aTABLE OF CONTENTS; LIST OF TABLES; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; BIBLIOGRAPHY 330 $aThis book presents the stories of 10 single women who are in their old age and have never been married, and explores the psychological conditions of these women. Specifically, it discusses issues pertaining to their self-concepts, mental states, and coping strategies. It also examines the women's recollections of childhood memories, family history, experiences with death, and their thoughts on the meaning of life. Pandora's Box: Looking into the Conditions of Ageing Single Women in Mindanao sheds light on the physiological and psychological changes that the women experienced in their late adul 606 $aSingle women$xSocial conditions 608 $aElectronic books. 615 0$aSingle women$xSocial conditions. 676 $a306.8153091821 700 $aArbiol$b Jennifer M.$0971125 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458474303321 996 $aPandora's box$92207442 997 $aUNINA