LEADER 06613nam 2200673 450 001 9910458427103321 005 20200520144314.0 010 $a1-118-96443-8 010 $a1-118-96444-6 035 $a(CKB)2550000001349268 035 $a(EBL)1776338 035 $a(MiAaPQ)EBC1776338 035 $a(DLC) 2014024920 035 $a(CaSebORM)9781118836385 035 $a(Au-PeEL)EBL1776338 035 $a(CaPaEBR)ebr10925529 035 $a(CaONFJC)MIL640754 035 $a(OCoLC)890072090 035 $a(EXLCZ)992550000001349268 100 $a20140912h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe agility advantage $ehow to identify and act on opportunities in a fast-changing world /$fAmanda Setili 205 $aFirst edition. 210 1$aSan Francisco, California :$cJossey-Bass,$d2014. 210 4$dİ2014 215 $a1 online resource (259 p.) 300 $aIncludes index. 311 $a1-118-83638-3 311 $a1-322-09503-5 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Preface; Chapter 1 What Is Agility-and Why Is It Valuable?; What Is Agility?; Business Models Are Evolving Fast-with New Winners and New Losers; What Kind of Companies Need to Be Agile?; What We See in Agile Organizations; Changes in Technology, Culture, and the Economy Are Driving the Need for Greater Agility; Globalization; Microcultures; Collaboration; Technology Changes; Transparency and Customer Power; Commoditization; Increase Agility Where It Makes the Most Difference; Where Is Agility Most Important in Your Business? 327 $aChapter 2 See Through Your Customers'' Eyes: How to See What Your Competitor Can''tExperience What Customers Do, Firsthand; Put Customers to Work; Get out of the Office and into the Field; Give Customers a Reason to Talk, Then Listen In; Encourage the Unexpected; In Conclusion; Chapter 3 Right Customers, Right Value, Right Time: Identify Your Most Attractive Customers and Pivot with Them; Your Customers Can Show You the Way; Assess Growth and Profitability by Customer; When You See Fast Growth or High Profitability, Find Out What's Behind It 327 $aLook for Customers Who Are Using Your Products in an Unusual WayDirect Resources Toward Your Most Attractive Customers; Your Products Can Show You the Way; Market Share as an Indicator of Opportunity; The Magic Matrix: Looking at Product and Customer Performance Simultaneously; Segment Customers According to Why They Are Using Your Products; Niches and Microcultures Reveal New Opportunities for Growth; Observe "Outlier" Customers; Continuous Customer Intelligence: Harnessing Data to Gain Up-to-the-Minute Foresight; Automate Customization; In Conclusion 327 $aChapter 4 Love the Problem: Dig Deep to Find New InsightsObserve the Customers' Daily Environment, the Tools They Use, and the People They Interact With; Observe and Interview Customers to Identify Opportunities in Business-to-Business Markets; What to Observe; Whom to Talk To; What to Find Out; Enlist the Customer as Collaborator; Know What Problems You Are Trying to Solve; Understand Your Customers' Hearts, Minds, Habits, and Values; Understand How Your Customers Vary Across Cultures and Geographies; In Conclusion 327 $aChapter 5 Turn Trends into Opportunities: Stop Preparing for the Future and Create ItHow Can We Best Assess and Respond to Market Change?; What Types of Market Change Do We Need to Be Concerned About?; Pressure on margins; Pressure on revenue; International opportunities; Macroeconomic changes; Reshoring; New technologies; Regulatory changes; How Can We Best Identify and Prioritize the Marketplace Changes That May Affect Our Business?; Anticipate What Might Happen Next; Prioritize and Take Action; What Action Is UPS Taking to Respond to the Changes in Its Business Environment? 327 $aInvestment in Customer Collaboration 330 $a"An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage will show you how to: See through your customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value Exploit market trends and focus on the right markets Anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk Leverage the power of purpose, employee autonomy, and continuous adaptation Mix logic with imagination, flexibility, and resolve to grow your business in a profitable and sustainable way Only those business who have mastered true agility will be able to act quickly enough to capture the opportunities of tomorrow. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading for any company to adapt and thrive in today's fast-changing world"--$cProvided by publisher. 330 $a"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--$cProvided by publisher. 606 $aStrategic planning 606 $aDiffusion of innovations 606 $aOrganizational change 608 $aElectronic books. 615 0$aStrategic planning. 615 0$aDiffusion of innovations. 615 0$aOrganizational change. 676 $a658.4/012 686 $aBUS000000$2bisacsh 700 $aSetili$b Amanda$f1959-$0864134 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458427103321 996 $aThe agility advantage$91928790 997 $aUNINA