LEADER 02831nam  2200637 a 450 
001 9910458345103321
005 20200520144314.0
010   $a1-64287-570-8
010   $a1-282-79903-7
010   $a9786612799037
010   $a1-4416-7246-X
035   $a(CKB)2560000000051931
035   $a(EBL)3011232
035   $a(SSID)ssj0000673327
035   $a(PQKBManifestationID)11402598
035   $a(PQKBTitleCode)TC0000673327
035   $a(PQKBWorkID)10643011
035   $a(PQKB)11031377
035   $a(MiAaPQ)EBC3011232
035   $a(MiAaPQ)EBC4953635
035   $a(Au-PeEL)EBL3011232
035   $a(CaPaEBR)ebr10415520
035   $a(OCoLC)923633933
035   $a(Au-PeEL)EBL4953635
035   $a(CaONFJC)MIL279903
035   $a(OCoLC)1024237051
035   $a(EXLCZ)992560000000051931
100   $a20101014d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConsumer behaviour and marketing research$b[electronic resource] $e(text and cases) /$fSuja R. Nair
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2009
215   $a1 online resource (835 p.)
300   $aDescription based upon print version of record.
311   $a81-7866-782-7 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Consumer behaviour -- pt. 2. Marketing research.
330   $aPART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICESCASESCASE STUDIESPART TWO - MARKETING RESEARCHINTRODUCTION TO MARKETING RESFARCHBASIC CONCEPTS AND RESFARCH DESIGNSOURCES AND COLLECTION OF MARKET INFORMATIONPRIMARY DATA COLLECTIONSECONDARY SOURCES OF DATA COLLECTIONTHE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH.
606   $aConsumer behavior
606   $aMarketing research
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aMarketing research.
676   $a658.8342
700   $aNair$b Suja R$01036591
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458345103321
996   $aConsumer behaviour and marketing research$92465778
997   $aUNINA