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001 9910458258803321
005 20200520144314.0
010   $a1-4462-8006-3
010   $a1-282-62304-4
010   $a9786612623042
010   $a0-85702-622-4
035   $a(CKB)2560000000011425
035   $a(EBL)537805
035   $a(OCoLC)638860798
035   $a(SSID)ssj0000434209
035   $a(PQKBManifestationID)12191985
035   $a(PQKBTitleCode)TC0000434209
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035   $a(SSID)ssj0000413627
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035   $a(PQKBTitleCode)TC0000413627
035   $a(PQKBWorkID)10383763
035   $a(PQKB)11677774
035   $a(MiAaPQ)EBC537805
035   $a(OCoLC)1007860912
035   $a(StDuBDS)EDZ0000165701
035   $a(Au-PeEL)EBL537805
035   $a(CaPaEBR)ebr10392759
035   $a(CaONFJC)MIL262304
035   $a(EXLCZ)992560000000011425
100   $a20130912d1997      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCases in marketing /$fedited by Hanne Hartvig-Larsen
210  1$aLondon :$cSAGE,$d1997.
215   $a1 online resource (218 p.)
225 1 $aEuropean management series
300   $aDescription based upon print version of record.
311   $a0-7619-5569-0 
311   $a0-7619-5570-4 
320   $aIncludes bibliographical references.
327   $aCover; Table of Contents; Introduction; 1 - Illy in Germany: Renewal of Distribution Agreements; 2 - Norsk Hydro Fertilizers in the United States: Entering a Highly Competitive Market; 3 - MediaMarkt: The Price-Active Market Entry into Switzerland; 4 - Mobile Telephone Network Operators: Adapting to Rapid Changes in the Market; 5 - WILO GmbH: Dealing with a Subsidiary in Crisis; 6 - Collective de l'Or: Evaluating an Advertising Campaign; 7 - Honeywell in St Petersburg: Establishing a Strategy for an Undefined Market; 8 - International Tourism Marketing: A Multifactor Portfolio Model
327   $a9 - Guardian Properties: The Management of a Local and an International Shopping Centre10 - Godiva Europe: The Standardization Versus Customization Dilemma; 11 - Saatchi & Saatchi Worldwide: Does a Global Marketing Concept Make Sense?
330 8 $aThese cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
410  0$aEuropean management series.
606   $aMarketing$zEurope$vCase studies
606   $aMarketing research$zEurope
608   $aElectronic books.
615  0$aMarketing
615  0$aMarketing research
676   $a658.8
702   $aLarsen$b Hanne Hartvig$f1945-
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910458258803321
996   $aCases in marketing$92483629
997   $aUNINA