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010   $a1-281-12897-X
010   $a9786611128975
010   $a0-335-22945-X
035   $a(CKB)1000000000399151
035   $a(EBL)316246
035   $a(OCoLC)244833602
035   $a(SSID)ssj0000264744
035   $a(PQKBManifestationID)11226766
035   $a(PQKBTitleCode)TC0000264744
035   $a(PQKBWorkID)10292038
035   $a(PQKB)10943639
035   $a(MiAaPQ)EBC316246
035   $a(Au-PeEL)EBL316246
035   $a(CaPaEBR)ebr10197049
035   $a(CaONFJC)MIL112897
035   $a(OCoLC)781281318
035   $a(EXLCZ)991000000000399151
100   $a20061213d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aUnderstanding the local media$b[electronic resource] /$fMeryl Aldridge
210   $aMaidenhead $cOpen University Press$d2007
215   $a1 online resource (201 p.)
300   $aDescription based upon print version of record.
311   $a0-335-22172-6 
320   $aIncludes bibliographical references and index.
327   $aFront Cover; Half Title; Title Page; Copyright; Contents; Introduction; Acknowledgements; Chapter 1 Why local media matter; Chapter 2 Regional and local newspapers: just another retailer?; Chapter 3 Imagining the community; Chapter 4 Local broadcasting: what price public service?; Chapter 5 Must broadcast regional news be anodyne?; Chapter 6 A delicate balance: media in the nations of the UK; Chapter 7 Working in local media: from smoke-filled rooms to sweatshops; Chapter 8 What is the future for local media?; References; Index; Back Cover
330   $aHow will local media deal with the challenge of the Internet? This work explains how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences' attitude to them; and discusses local media as places of work.
606   $aLocal mass media$zGreat Britain
606   $aMass media$zGreat Britain
608   $aElectronic books.
615  0$aLocal mass media
615  0$aMass media
676   $a302.230941
700   $aAldridge$b Meryl$0865344
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458226403321
996   $aUnderstanding the local media$91931434
997   $aUNINA