LEADER 03025nam 2200601Ia 450 001 9910458188403321 005 20200520144314.0 010 $a1-281-14377-4 010 $a9786611143770 010 $a1-84663-719-8 035 $a(CKB)1000000000400484 035 $a(EBL)328749 035 $a(OCoLC)192003738 035 $a(SSID)ssj0000673556 035 $a(PQKBManifestationID)11403248 035 $a(PQKBTitleCode)TC0000673556 035 $a(PQKBWorkID)10642965 035 $a(PQKB)10104174 035 $a(MiAaPQ)EBC328749 035 $a(Au-PeEL)EBL328749 035 $a(CaPaEBR)ebr10211681 035 $a(EXLCZ)991000000000400484 100 $a20051220d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aJournal of product and brand management$hVolume 16, Number 7$iBehavioral pricing$b[electronic resource] /$fguest editors: Hooman Estalami and Sarah Maxwell 210 $aBradford $cEmerald Insight$dc2007 215 $a1 online resource (73 p.) 225 0 $aJournal of product and brand management ;$v16, no. 7 300 $aDescription based upon print version of record. 311 $a1-84663-718-X 327 $aCover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects 327 $aThe effects of digit-direction on eye movement bias and price-rounding behavior 330 $aThe practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing practice into an arena where factors other than cost determine optimal prices. The papers included in this e-book reflect the underlying theme that price setting practices by brand managers need to integrate the knowledge of consumers' psychologica 410 0$aJournal of product & brand management 606 $aConsumer behavior 606 $aPricing$xPsychological aspects 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aPricing$xPsychological aspects. 676 $a658.8/16 701 $aEstalami$b Hooman$0922475 701 $aMaxwell$b Sarah$0879146 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458188403321 996 $aJournal of product and brand management$92070050 997 $aUNINA