LEADER 01239nam0-22002891i-450- 001 990000118930403321 035 $a000011893 035 $aFED01000011893 035 $a(Aleph)000011893FED01 035 $a000011893 100 $a20011111d--------km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $aStatistica delle forze motrici impiegate al 1. gennaio 1904 nell'agricoltura e nelle industrie del Regno con notizie sulle forze motrici impiegate in alcuni stati esteri$fMinistero di agricoltura, industria e commercio$eIspettorato generale dell'industria e del commercio. 210 $aRoma$cTipografia nazionale di G. Bertero e C .$d1906 215 $aCVI, 689 p.$d27 cm 610 0 $aEnergia$aUtilizzazione$aStatistica$a1904 676 $a333.790 212 710 02$aItalia.$bIspettorato generale dell'industria e del commercio$0333585 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990000118930403321 952 $a13 N 06 15$b6760$fFINBC 959 $aFINBC 996 $aStatistica delle forze motrici impiegate al 1. gennaio 1904 nell'agricoltura e nelle industrie del Regno con notizie sulle forze motrici impiegate in alcuni stati esteri$9114922 997 $aUNINA DB $aING01 LEADER 05219nam 22006494a 450 001 9910458145003321 005 20200520144314.0 010 $a1-281-12846-5 010 $a9786611128463 010 $a0-8144-2980-7 035 $a(CKB)1000000000366068 035 $a(CtWfDGI)bkb00016088 035 $a(SSID)ssj0000073849 035 $a(PQKBManifestationID)11118674 035 $a(PQKBTitleCode)TC0000073849 035 $a(PQKBWorkID)10117615 035 $a(PQKB)10611102 035 $a(MiAaPQ)EBC3001856 035 $a(CaSebORM)9780814473900 035 $a(Au-PeEL)EBL3001856 035 $a(CaPaEBR)ebr10196198 035 $a(CaONFJC)MIL112846 035 $a(OCoLC)815543561 035 $a(EXLCZ)991000000000366068 100 $a20060324d2006 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBoom$b[electronic resource] $emarketing to the ultimate power consumer--the baby boomer woman /$fMary Brown and Carol Orsborn ; foreword by Paco Underhill 210 $aNew York $cAmerican Management Association$dc2006 215 $axviii, 238 p. $cill 300 $aTitle from title screen. 311 $a0-8144-7390-3 320 $aIncludes bibliographical references (p. 225-228) and index. 327 $gIntroduction:$tShe's the emerging power consumer --$tShe's the sweet spot: the new demographic of choice.$tOn marketing to technology optimists /$rRose Rodd --$tOn marketing to baby boomer women in Canada /$rAnne-Marie Caron --$tOn baby boomer women and experimentation /$rJan DeLyser --$tOn forging an emotional connection with her /$rKate Quinn --$tOn recognizing her as a driving force in the markeplace /$rAmy Marentic --$tShe's complex: why there's no such thing as "the" baby boomer woman.$tOn appealing to her values /$rJoanne Sachse Mogren --$tOn getting nostalgia right /$rCindy Marshall --$tOn the difference between marketing to men and to women /$rCaleb Mason --$tOn why not to just shrink it and pink it /$rFran Philip --$tOn marketing to distinctions /$rPepper Miller --$tOn marketing to Hispanic baby boomer women /$rIsabel Valde?s --$tShe's her stage, not her age: leveraging her life transitions.$tOn playing financial catch up /$rLisa Caputo --$tOn marketing to all her life stages /$rWlliam D. Novelli --$tOn high technology marketing to women /$rGina Clark --$tOn the power of creating brand personas /$rClaire Spofford --$tShe's motivated: the 3-D view of her.$tOn appealing to her psyche /$rMichael Bohn --$tOn embracing both her demographic and psychographic drivers /$rGrant J. Schneider --$tOn aspiring at midlife /$rPeggy Northrop, Brenda Saget Darling --$tOn banking on women-owned businesses /$rMaria C. Coyne --$tOn her quest for a free spirit /$rFederico Musi --$tShe's in the driver's seat: she'll problem-solve her own way through the marketplace.$tOn getting to the heart of the matter /$rJoe Teno --$tOn focusing on the "why" vs. the "how" /$rHeidi Baker, Eden Jarrin --$tOn the personal shopper approach to technology /$rMelissa McVicker --$tOn paying attention to details /$rKathy Moyer Dragon --$tOn business "plus" /$rAnne Kelly --$tShe's changing channels: shaping the new brandscape.$tOn harnessing the power of women's solidarity /$rAdam Hicks --$tOn real women selling to real women /$rYvonne Saliba Pendleton --$tOn referential not deferential marketing /$rDeborah Natansohn --$tOn delivering beyond expectations /$rRick Lovett --$tOn staying relevant for the boomer woman /$rEd Kinney --$tShe's waiting: the marketer's call to action.$tOn redressing the misconceptions /$rDorothy Dowling --$tOn getting past emotional bias /$rChristopher W. Bradley --$tOn moving beyond the Holy Grail /$rIra Mayer --$tOn the evolution of marketing to the baby boomer woman /$rLori Bitter. 330 $aWith Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more 606 $aWomen consumers 606 $aConsumer behavior 606 $aMarketing 606 $aBaby boom generation 608 $aElectronic books. 615 0$aWomen consumers. 615 0$aConsumer behavior. 615 0$aMarketing. 615 0$aBaby boom generation. 676 $a658.8/34082 700 $aBrown$b Mary$f1959-$0945040 701 $aOrsborn$b Carol$0945041 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458145003321 996 $aBoom$92133460 997 $aUNINA LEADER 01149nam--2200397---450- 001 990001425610203316 005 20050131104723.0 035 $a000142561 035 $aUSA01000142561 035 $a(ALEPH)000142561USA01 035 $a000142561 100 $a20040216d1985----km-y0itay0103----ba 101 0 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aGiulio Cesare$fLuca Canali 210 $aRoma$cEditori Riuniti$d1985 215 $a140 p.$d19 cm 225 2 $aUniversale$iScienze sociali$v145 410 0$12001$aUniversale$iScienze sociali$v145 454 1$12001 461 1$1001-------$12001 600 1 $aCesare,$bCaio Giulio 676 $a937 700 1$aCANALI,$bLuca$f<1925-2014>$0163259 801 0$aIT$bsalbc$gISBD 912 $a990001425610203316 951 $aV.3.B. 28(Varie coll 491/145)$b16335 L.M.$cVarie coll 959 $aBK 969 $aUMA 979 $aSIAV4$b10$c20040216$lUSA01$h1219 979 $aPATRY$b90$c20040406$lUSA01$h1740 979 $aCOPAT3$b90$c20050131$lUSA01$h1047 979 $aANNAMARIA$b90$c20120210$lUSA01$h0908 996 $aGiulio Cesare$9487716 997 $aUNISA