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100   $a20111213d2011      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aUpdating the USDA national breastfeeding campaign$b[electronic resource] $eworkshop summary /$fPaula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies
210   $aWashington, D.C. $cNational Academies Press$dc2011
215   $a1 online resource (124 p.)
300   $a"Food and Nutrition Board."
311   $a0-309-21919-1 
320   $aIncludes bibliographical references.
327   $aOpening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.
330   $aSupport for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--$csource other than the Library of Congress.
606   $aBreastfeeding$zUnited States$vCongresses
606   $aBreastfeeding$xEconomic aspects$zUnited States$vCongresses
606   $aBreastfeeding promotion$zUnited States$vCongresses
606   $aPoor women$xEducation$zUnited States$vCongresses
606   $aInfants$xNutrition$vCongresses
606   $aHealth promotion$zUnited States$vCongresses
606   $aNuclear facilities$zUnited States$vCongresses
608   $aElectronic books.
615  0$aBreastfeeding
615  0$aBreastfeeding$xEconomic aspects
615  0$aBreastfeeding promotion
615  0$aPoor women$xEducation
615  0$aInfants$xNutrition
615  0$aHealth promotion
615  0$aNuclear facilities
676   $a649.330973
701   $aWhitacre$b Paula$0856955
701   $aMoats$b Sheila A$0856956
712 02$aInstitute of Medicine (U.S.)
712 02$aInstitute of Medicine (U.S.).$bFood and Nutrition Board.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458057103321
996   $aUpdating the USDA national breastfeeding campaign$91913749
997   $aUNINA