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035   $a(EBL)661484
035   $a(OCoLC)705538468
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100   $a20101122d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe leader's guide to storytelling$b[electronic resource] $emastering the art and discipline of business narrative /$fStephen Denning
205   $aRev. and updated ed.
210   $aSan Francisco, Calif. $cJossey-Bass$d2011
215   $a1 online resource (364 p.)
225 1 $aJ-B US non-Franchise Leadership ;$vv.379
300   $aDescription based upon print version of record.
311   $a0-470-54867-3 
320   $aIncludes bibliographical references (p. 315-326) and index.
327   $apt. 1. The role of story in organizations -- pt. 2. Eight narrative patterns -- pt. 3. Putting it all together.
330   $a"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"--$cProvided by publisher.
410  0$aJ-B US non-Franchise Leadership
606   $aCommunication in management
606   $aPublic speaking
606   $aBusiness communication
606   $aCommunication in organizations
608   $aElectronic books.
615  0$aCommunication in management.
615  0$aPublic speaking.
615  0$aBusiness communication.
615  0$aCommunication in organizations.
676   $a658.4/5
700   $aDenning$b Stephen$0853263
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457975703321
996   $aThe leader's guide to storytelling$91905246
997   $aUNINA