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101 0 $aeng
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200 00$aResisting McDonaldization$b[electronic resource] /$fedited by Barry Smart
210   $aLondon $cSAGE$d1999
215   $a1 online resource (272 p.)
300   $aDescription based upon print version of record.
311   $a1-4462-1762-0 
311   $a0-7619-5518-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Table of Contents; 1 - Resisting McDonaldization: Theory, Process and Critique; 2 - Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century; 3 - Have You Had Your Theory Today?; 4 - McDonaldization Enframed; 5 - Rich Food: McDonald's and Modern Life; 6 - McCitizens: Risk, Coolness and Irony in Contemporary Politics; 7 - Theme Parks and McDonaldization; 8 - The McDonaldization of Sport and Leisure; 9 - McDonalized Culture: The End of Communication?
327   $a10 - Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market11 - Dennis Hopper, McDonald's and Nike; 12 - Theorizing/Resisting McDonaldization: A Multiperspectivist Approach; 13 - The Moral Malaise of McDonaldization: The Values of Vegetarianism; 14 - McFascism?: Reading Ritzer, Bauman and the Holocaust; 15 - Assessing the Resistance; Index
330 8 $aThe McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
606   $aConsumer behavior
606   $aFranchises (Retail trade)
606   $aMarketing
606   $aConsumption (Economics)
606   $aCapitalism
606   $aFast food restaurants
606   $aIndustrial management
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aFranchises (Retail trade)
615  0$aMarketing.
615  0$aConsumption (Economics)
615  0$aCapitalism.
615  0$aFast food restaurants.
615  0$aIndustrial management.
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