LEADER 02679oam  2200685I  450 
001 9910457919703321
005 20200520144314.0
010   $a0-7890-1770-9
010   $a1-135-18664-2
010   $a0-203-86262-7
010   $a0-7890-3301-1
024 7 $a10.4324/9780203862629 
035   $a(CKB)1000000000347841
035   $a(EBL)244216
035   $a(OCoLC)475965101
035   $a(SSID)ssj0000198175
035   $a(PQKBManifestationID)12056628
035   $a(PQKBTitleCode)TC0000198175
035   $a(PQKBWorkID)10168984
035   $a(PQKB)10779560
035   $a(MiAaPQ)EBC244216
035   $a(Au-PeEL)EBL244216
035   $a(CaPaEBR)ebr10795806
035   $a(CaONFJC)MIL542334
035   $a(OCoLC)868976355
035   $a(EXLCZ)991000000000347841
100   $a20180706d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing your business $ea guide to developing a strategic marketing plan /$fRonald A. Nykiel
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (330 p.)
225 1 $aBest business books
225  0$aBest business books
300   $aDescription based upon print version of record.
311   $a1-306-11083-1 
311   $a0-7890-1769-5 
320   $aIncludes bibliographical references and index.
327   $apart A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
330   $aExamine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-ste
410  0$aBest business books.
606   $aMarketing$xDecision making
606   $aMarketing$xManagement
606   $aMarketing$xPlanning
608   $aElectronic books.
615  0$aMarketing$xDecision making.
615  0$aMarketing$xManagement.
615  0$aMarketing$xPlanning.
676   $a658.8/02
700   $aNykiel$b Ronald A.$0504193
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457919703321
996   $aMarketing your business$92127546
997   $aUNINA