LEADER 04088nam 2200697Ia 450 001 9910457910003321 005 20200520144314.0 010 $a1-283-94951-2 010 $a0-19-161704-0 035 $a(CKB)2550000000069761 035 $a(StDuBDS)AH24082269 035 $a(SSID)ssj0000614189 035 $a(PQKBManifestationID)12223525 035 $a(PQKBTitleCode)TC0000614189 035 $a(PQKBWorkID)10587654 035 $a(PQKB)11654709 035 $a(MiAaPQ)EBC796049 035 $a(Au-PeEL)EBL796049 035 $a(CaPaEBR)ebr10645138 035 $a(CaONFJC)MIL426201 035 $a(OCoLC)763156933 035 $a(EXLCZ)992550000000069761 100 $a20120109d2012 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aChrist to COKE$b[electronic resource] $ehow image becomes icon /$fMartin Kemp 210 $aOxford ;$aNew York $cOxford University Press$d2012 215 $a1 online resource (xxiv, 368 p. ) $cill. (some col.), ports. (some col.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-19-958111-8 320 $aIncludes bibliographical references and index. 330 8 $aInformative, funny, sad, and surprising by turns, this book looks at all the main types of visual icon, taking 11 mega-famous examples, from Christ to the Coke bottle, to see how they arose and how they continue to function.$bImage, branding, and logos are obsessions of our age. Iconic images dominate the media.Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers?The stock image of Christ's face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the "Stars and Stripes", does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, mostnotably the double helix of DNA and Einstein's famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common?So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them. 606 $aArt and society$xHistory 606 $aArt and popular culture$xHistory 606 $aSymbolism$xHistory 606 $aSigns and symbols$xHistory 606 $aSymbolism in art$xHistory 606 $aSymbolism in advertising$xHistory 606 $aSymbolism in politics$xHistory 606 $aPopular culture$xHistory 608 $aElectronic books. 615 0$aArt and society$xHistory. 615 0$aArt and popular culture$xHistory. 615 0$aSymbolism$xHistory. 615 0$aSigns and symbols$xHistory. 615 0$aSymbolism in art$xHistory. 615 0$aSymbolism in advertising$xHistory. 615 0$aSymbolism in politics$xHistory. 615 0$aPopular culture$xHistory. 676 $a700 700 $aKemp$b Martin$0215316 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457910003321 996 $aChrist to COKE$92170592 997 $aUNINA