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100   $a20110715d2011      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe daily you$b[electronic resource] $ehow the new advertising industry is defining your identity and your worth /$fJoseph Turow
210   $aNew Haven $cYale University Press$dc2011
215   $a1 online resource (288 p.)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-300-16501-3 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tContents --$tAcknowledgments --$tIntroduction --$t1. The Power Under The Hood --$t2. Clicks And Cookies --$t3. A New Advertising Food Chain --$t4. Targets Or Waste --$t5. Their Masters' Voices --$t6. The Long Click --$t7. Beyond The "Creep" Factor --$tNotes --$tIndex
330   $aThe Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990's, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.
606   $aConsumer profiling
606   $aMarketing$xTechnological innovations
606   $aCustomer services$xTechnological innovations
606   $aAdvertising
608   $aElectronic books.
615  0$aConsumer profiling.
615  0$aMarketing$xTechnological innovations.
615  0$aCustomer services$xTechnological innovations.
615  0$aAdvertising.
676   $a659.1
700   $aTurow$b Joseph$0801217
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457884303321
996   $aThe daily you$92460417
997   $aUNINA