LEADER 03363nam 22007092 450 001 9910457741703321 005 20151005020622.0 010 $a1-107-15143-0 010 $a1-280-20291-2 010 $a0-511-12559-3 010 $a0-511-19907-4 010 $a0-511-12596-8 010 $a0-511-56737-5 010 $a0-511-61461-6 010 $a0-511-12510-0 035 $a(CKB)1000000000352814 035 $a(EBL)237578 035 $a(OCoLC)62900795 035 $a(SSID)ssj0000234660 035 $a(PQKBManifestationID)11201063 035 $a(PQKBTitleCode)TC0000234660 035 $a(PQKBWorkID)10241769 035 $a(PQKB)10900441 035 $a(UkCbUP)CR9780511614613 035 $a(MiAaPQ)EBC237578 035 $a(Au-PeEL)EBL237578 035 $a(CaPaEBR)ebr10289109 035 $a(CaONFJC)MIL20291 035 $a(OCoLC)61408995 035 $a(EXLCZ)991000000000352814 100 $a20090914d2005|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aReformation and the culture of persuasion /$fAndrew Pettegree$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2005. 215 $a1 online resource (xi, 237 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-60264-5 311 $a0-521-84175-5 320 $aIncludes bibliographical references (p. [218]-231) and index. 327 $aCover; Half-title; Title; Copyright; Dedication; Contents; Illustrations; 1 The dynamics of conversion; 2 Preaching; 3 Militant in song; 4 Reformers on stage; 5 The visual image; 6 Industry and intellect; 7 Pamphlets and persuasion; 8 New solidarities; 9 The culture of belonging; Bibliography; Index; 330 $aWhy did people choose the Reformation? What was it in the evangelical teaching that excited, moved or persuaded them? Andrew Pettegree here tackles these questions directly by re-examining the reasons that moved millions to this decisive and traumatic break with a shared Christian past. He charts the separation from family, friends, and workmates that adherence to the new faith often entailed and the new solidarities that emerged in their place. He explores the different media of conversion through which the Reformation message was communicated and imbibed - the role of drama, sermons, song and the book - and argues that the potency of print can only be understood as working in harmony with more traditional modes of communication. His findings offer a persuasive new answer to the critical question of how the Reformation could succeed as a mass movement in an age before mass literacy. 517 3 $aReformation & the Culture of Persuasion 606 $aReformation 606 $aPersuasion (Psychology) 606 $aInfluence (Psychology) 606 $aPsychology, Religious 615 0$aReformation. 615 0$aPersuasion (Psychology) 615 0$aInfluence (Psychology) 615 0$aPsychology, Religious. 676 $a274/.06 700 $aPettegree$b Andrew$0480973 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910457741703321 996 $aReformation and the culture of persuasion$92464125 997 $aUNINA