LEADER 04737oam 2200673I 450 001 9910457741503321 005 20200520144314.0 010 $a1-315-70211-8 010 $a1-317-46388-9 010 $a1-280-91264-2 010 $a9786610912643 010 $a0-7656-2019-7 024 7 $a10.4324/9781315702117 035 $a(CKB)1000000000348448 035 $a(EBL)302471 035 $a(OCoLC)476081990 035 $a(SSID)ssj0000210691 035 $a(PQKBManifestationID)11912109 035 $a(PQKBTitleCode)TC0000210691 035 $a(PQKBWorkID)10283805 035 $a(PQKB)10326430 035 $a(MiAaPQ)EBC1899979 035 $a(MiAaPQ)EBC302471 035 $a(Au-PeEL)EBL1899979 035 $a(CaPaEBR)ebr10178089 035 $a(CaONFJC)MIL91264 035 $a(OCoLC)898771343 035 $a(OCoLC)958109088 035 $a(Au-PeEL)EBL302471 035 $a(EXLCZ)991000000000348448 100 $a20180706e20152006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNew product forecasting $ean applied approach /$fKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (176 p.) 300 $aFirst published 2006 by M.E. Sharpe. 311 $a0-7656-1610-6 311 $a0-7656-1609-2 320 $aIncludes bibliographical references (p. 149-152) and index. 327 $aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. 330 $aFocuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning. 606 $aNew products$xForecasting$xMethodology 606 $aProduct management 608 $aElectronic books. 615 0$aNew products$xForecasting$xMethodology. 615 0$aProduct management. 676 $a658.5/75 700 $aKahn$b Kenneth B.$0896867 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457741503321 996 $aNew product forecasting$92010961 997 $aUNINA