LEADER 04363nam 22006855 450 001 9910457737103321 005 20211005152821.0 010 $a1-282-44576-6 010 $a1-4294-9458-1 010 $a9786612445767 010 $a0-520-94073-3 010 $a1-4337-0877-9 024 7 $a10.1525/9780520940734 035 $a(CKB)1000000000354324 035 $a(EBL)306139 035 $a(OCoLC)172436846 035 $a(SSID)ssj0000222682 035 $a(PQKBManifestationID)11187160 035 $a(PQKBTitleCode)TC0000222682 035 $a(PQKBWorkID)10173983 035 $a(PQKB)11516158 035 $a(DE-B1597)519079 035 $a(DE-B1597)9780520940734 035 $a(MiAaPQ)EBC306139 035 $a(EXLCZ)991000000000354324 100 $a20200424h20072007 fg 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPlaying to the World's Biggest Audience $eThe Globalization of Chinese Film and TV /$fMichael Curtin 210 1$aBerkeley, CA :$cUniversity of California Press,$d[2007] 210 4$dİ2007 215 $a1 online resource (355 p.) 300 $aDescription based upon print version of record. 311 $a0-520-25134-2 327 $tFront matter --$tContents --$tAcknowledgments --$tIntroduction: Media Capital in Chinese Film and Television --$t1. The Pan-Chinese Studio System and Capitalist Paternalism --$t2. Independent Studios and the Golden Age of Hong Kong Cinema --$t3. Hyperproduction Erodes Overseas Circulation --$t4. Hollywood Takes Charge in Taiwan --$t5. The Globalization of Hong Kong Television --$t6. Strange Bedfellows in Cross-Strait Drama Production --$t7. Market Niches and Expanding Aspirations in Taiwan --$t8. Singapore: From State Paternalism to Regional Media Hub --$t9. Reterritorializing Star TV in the PRC --$t10. Global Satellites Pursuing Local Audiences and Panregional Efficiencies --$t11. The Promise of Broadband and the Problem of Content --$t12. From Movies to Multimedia: Connecting Infrastructure and Content --$tConclusion: Structural Adjustment and the Future of Chinese Media --$tIndustry Interviews --$tNotes --$tBibliography --$tIndex 330 $aIn this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980's have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization. 606 $aMotion pictures$zChina 606 $aMotion picture industry$zChina 606 $aMotion pictures$zTaiwan 606 $aMotion picture industry$zTaiwan 606 $aTelevision broadcasting$zChina 606 $aTelevision broadcasting$zTaiwan 608 $aElectronic books. 615 0$aMotion pictures 615 0$aMotion picture industry 615 0$aMotion pictures 615 0$aMotion picture industry 615 0$aTelevision broadcasting 615 0$aTelevision broadcasting 676 $a791.430951 700 $aCurtin$b Michael$4aut$4http://id.loc.gov/vocabulary/relators/aut$0884608 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910457737103321 996 $aPlaying to the World's Biggest Audience$92312866 997 $aUNINA