LEADER 02938oam 2200709I 450 001 9910457717603321 005 20200520144314.0 010 $a1-315-69820-X 010 $a1-317-45215-1 010 $a1-280-91218-9 010 $a9786610912186 010 $a0-7656-2170-3 024 7 $a10.4324/9781315698205 035 $a(CKB)1000000000348507 035 $a(EBL)302497 035 $a(OCoLC)476082096 035 $a(SSID)ssj0000270852 035 $a(PQKBManifestationID)11224415 035 $a(PQKBTitleCode)TC0000270852 035 $a(PQKBWorkID)10262401 035 $a(PQKB)11249612 035 $a(MiAaPQ)EBC1899939 035 $a(MiAaPQ)EBC302497 035 $a(Au-PeEL)EBL1899939 035 $a(CaPaEBR)ebr10178046 035 $a(CaONFJC)MIL91218 035 $a(OCoLC)898771274 035 $a(OCoLC)958107230 035 $a(Au-PeEL)EBL302497 035 $a(EXLCZ)991000000000348507 100 $a20180706e20152003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhat's in a name? $eadvertising and the concept of brands /$fJohn Philip Jones and Jan S. Slater 205 $a2nd ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (334 p.) 300 $aFirst published 2003 by M.E. Sharpe. 311 $a0-7656-1112-0 311 $a0-7656-0973-8 320 $aIncludes bibliographical references and index. 327 $aContents; List of Tables and Figures; Foreword: Advertising and Brand Planning; 1 Introduction; 2 Brands: What They Are and Why They Emerged; 3 Factors That Shape a Brand During Its Conception and Birth; 4 Factors That Shape a Brand During Its Growth and Maturity; 5 The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory; 6 Advertising Research: A Digression on Recall; 7 How Advertising Influences Sales; 8 How Advertising Builds Brands; 9 Giving a Brand Legs: Brands as Collectible Entities; 10 The Contribution of Advertising Strategy to Brand Building 327 $a11 From Advertising Strategy to Advertising Campaign12 How to Develop and Expose Better Advertising; Index 330 $aThis text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included. 606 $aAdvertising 606 $aBrand name products 608 $aElectronic books. 615 0$aAdvertising. 615 0$aBrand name products. 676 $a658.8/343 700 $aJones$b John Philip.$0520552 701 $aSlater$b Jan$0898000 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457717603321 996 $aWhat's in a name$92006329 997 $aUNINA LEADER 05186nam 2200565 450 001 9910131288103321 005 20200520144314.0 010 $a1-118-46779-5 010 $a1-118-46783-3 010 $a1-118-46780-9 035 $a(CKB)3710000000413220 035 $a(EBL)1895460 035 $a(MiAaPQ)EBC1895460 035 $a(Au-PeEL)EBL1895460 035 $a(CaPaEBR)ebr11053024 035 $a(CaONFJC)MIL811640 035 $a(OCoLC)902987041 035 $a(PPN)204672511 035 $a(EXLCZ)993710000000413220 100 $a20150519h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aCircadian medicine /$fedited by Christopher S. Colwell 210 1$aHoboken, New Jersey :$cWiley Blackwell,$d2015. 210 4$dİ2015 215 $a1 online resource (1144 p.) 300 $aDescription based upon print version of record. 311 $a1-118-46778-7 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Table of Contents; Title page; List of Contributors; Preface; I: Fundamental Concepts; 1 Cytosolic and Transcriptional Cycles Underlying Circadian Oscillations; 1.1 Introduction; 1.2 Assembling the transcriptional feedback loop; 1.3 Keeping the transcriptional clockworks in tune; 1.4 Building posttranslational mechanisms into the circadian pacemaker; 1.5 Is the transcriptional clock paramount?; 1.6 Conclusion: cytoscillators, clocks and therapies; References; Acknowledgements; 2 Molecular Determinants of Human Circadian Clocks; 2.1 Molecular elements of human clocks: a brief review 327 $a2.2 Peripheral and central clocks 2.3 Signaling to peripheral circadian clocks; 2.4 Human peripheral and central clocks; 2.5 Human genetics; 2.6 Technologies for measurement of human circadian clocks; 2.7 Cellular methods; 2.8 Omics-based methods to analyze human clocks; 2.9 Summary and outlook; References; 3 The Suprachiasmatic Nucleus (SCN): Critical Points; 3.1 SCN is site of master circadian pacemaker in mammals; 3.2 SCN receives photic information through a specialized light detection pathway; 3.3 SCN neurons are endogenous single cell oscillators that generate rhythms in neural activity 327 $a3.4 The SCN has circuit level organization that is just beginning to be unraveled3.5 Coupling with the SCN circuit is mediated by a set of peptides with VIP on top of the hierarchy; 3.6 SCN outputs; 3.7 SCN in aging and disease; References; 4 Sleep and Circadian Rhythms: Reciprocal Partners in the Regulation of Physiology and Behavior; 4.1 Introduction; 4.2 What is sleep; 4.3 Circadian regulation of sleep; 4.4 Reciprocity: sleep-wake feedback to the circadian clock; 4.5 Conclusions: Circadian clocks and sleep are intertwined processes; References 327 $a5 Circadian Regulation of Arousal and its Role in Fatigue5.1 Defining arousal; 5.2 Brain structures important for arousal; 5.3 Neurochemicals signaling the states of arousal; 5.4 Circadian regulation of the arousal system; 5.5 Influence of input pathways on circadian regulation of arousal; 5.6 Sustained states of fatigue: a disorder of the arousal network?; 5.7 Conclusions; References; II: Circadian Regulation of Major Physiological Systems; 6 Physiology of the Adrenal and Liver Circadian Clocks; 6.1 Introduction; 6.2 Circadian control of adrenal function 327 $a6.3 Circadian control of liver function6.4 Conclusion; References; Acknowledgements; 7 Nutrition and Diet as Potent Regulators of the Liver Clock; 7.1 Introduction; 7.2 Food is a "zeitgeber": The FEO in the brain; 7.3 The FEO in peripheral tissues; 7.4 What should we eat? What types of food can stimulate the peripheral clock?; 7.5 When should we eat? Application to human life science; 7.6 Circadian rhythm and obesity and diabetes; References; 8 The Cardiovascular Clock; 8.1 Introduction; 8.2 The vascular clock; 8.3 Circadian clock regulation of the endothelial cell layer of blood vessels 327 $a8.4 The circadian clock in vascular disease 330 $aCircadian rhythms, the biological oscillations based around our 24-hour clock, have a profound effect on human physiology and healthy cellular function. Circadian Rhythms: Health and Disease is a wide-ranging foundational text that provides students and researchers with valuable information on the molecular and genetic underpinnings of circadian rhythms and looks at the impacts of disruption in our biological clocks in health and disease. Circadian Rhythms round w o rk on circadian rhythm biology. Section II looks at the impact of circadian rhythms 606 $aCircadian rhythms 615 0$aCircadian rhythms. 676 $a612/.022 702 $aColwell$b Christopher S. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910131288103321 996 $aCircadian medicine$92285334 997 $aUNINA