LEADER 03825nam 22006974a 450 001 9910457715703321 005 20220131114025.0 010 $a1-315-49876-6 010 $a1-315-49877-4 010 $a1-280-91217-0 010 $a9786610912179 010 $a0-7656-2011-1 035 $a(CKB)1000000000348508 035 $a(EBL)302446 035 $a(OCoLC)166883790 035 $a(SSID)ssj0000167812 035 $a(PQKBManifestationID)11161742 035 $a(PQKBTitleCode)TC0000167812 035 $a(PQKBWorkID)10178636 035 $a(PQKB)11124140 035 $a(MiAaPQ)EBC302446 035 $a(Au-PeEL)EBL302446 035 $a(CaPaEBR)ebr10178138 035 $a(CaONFJC)MIL91217 035 $a(EXLCZ)991000000000348508 100 $a20040802d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aHandbook of markets and economies$b[electronic resource] $eEast Asia, Southeast Asia, Australia, New Zealand /$fAnthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy 210 $aArmonk, N.Y. $cM.E. Sharpe$dc2006 215 $a1 online resource (728 p.) 300 $aDescription based upon print version of record. 311 $a0-7656-0972-X 320 $aIncludes bibliographical references and index. 327 $aCONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage 327 $aCHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond 327 $aCHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX 330 $aEast and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. 606 $aMarketing$zAsia$vHandbooks, manuals, etc 606 $aMarketing$zAustralia$vHandbooks, manuals, etc 606 $aMarketing$zNew Zealand$vHandbooks, manuals, etc 607 $aAsia$vHandbooks, manuals, etc 607 $aAustralia$vHandbooks, manuals, etc 607 $aNew Zealand$vHandbooks, manuals, etc 608 $aElectronic books. 615 0$aMarketing 615 0$aMarketing 615 0$aMarketing 676 $a330.95 701 $aPecotich$b Anthony$0911273 701 $aShultz$b Clifford J$0911274 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457715703321 996 $aHandbook of markets and economies$92040800 997 $aUNINA